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The China Luxury E-commerce Report: A Definitive Study

by

Lydianne Yap

|

This is the featured image caption
Credit: This is the featured image credit

Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.

Just a few short years ago, luxury brands were toying with the concept of selling on Chinese e-commerce platforms. Should we, or should we not?

Concerns about image and presenting products in the best possible digital environment were often raised, and brands grappled with whether or not to set up their own e-commerce platforms in the Middle Kingdom.

Today, much has changed. Being present on a local e-commerce platform is no longer seen as a choice but a necessity by most luxury brands, save for those – including Italian watchmaker and jeweller Bulgari – that still feel strongly about creating an immersive brand environment for their products and growing organically. Besides offering access to a wider audience, such platforms also allow international brands to tap into a broad range of services, experiences and logistics – something extremely crucial in a large and highly populous nation like China.

But the market is huge, and the players are many. Where does one even start? Breaking it down into digestible portions and offering a quick overview of the ten most highly regarded and popular e-commerce platforms in China, the China Luxury E-commerce study by DLG (Digital Luxury Group)* aims to give international luxury brands an idea of what to expect when venturing into China’s e-commerce market.

“The results of the study are, of course, not exhaustive, as the e-commerce landscape is so complex and ever-changing. But with this, we hope to at least offer luxury brands an introduction to selling on e-commerce platforms in China,” shares Pablo Mauron, Partner and Managing Director China of DLG. “This study aims to showcase that there is no one-size-fits-all approach to Chinese e-commerce. Depending on what your goals are, e-commerce strategies should be tailored accordingly,” he adds.

“At the end of the day, the key is for brands to understand what pure players are offering in the market and how they can leverage it – whether or not they choose to develop their own e-commerce platforms in China or not. The China Luxury E-commerce report will serve as a starting point for that,” concludes Mauron.

To access even more insights and information about the e-commerce landscape in China, click on the link below to download the China Luxury E-commerce report.

China Luxury E-Commerce

*Luxury Society is the editorial division of DLG (Digital Luxury Group)

Lydianne Yap
Lydianne Yap

Editor, China, Luxury Society

Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.

RETAIL

The China Luxury E-commerce Report: A Definitive Study

by

Lydianne Yap

|

This is the featured image caption
Credit : This is the featured image credit

Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.

Just a few short years ago, luxury brands were toying with the concept of selling on Chinese e-commerce platforms. Should we, or should we not?

Concerns about image and presenting products in the best possible digital environment were often raised, and brands grappled with whether or not to set up their own e-commerce platforms in the Middle Kingdom.

Today, much has changed. Being present on a local e-commerce platform is no longer seen as a choice but a necessity by most luxury brands, save for those – including Italian watchmaker and jeweller Bulgari – that still feel strongly about creating an immersive brand environment for their products and growing organically. Besides offering access to a wider audience, such platforms also allow international brands to tap into a broad range of services, experiences and logistics – something extremely crucial in a large and highly populous nation like China.

But the market is huge, and the players are many. Where does one even start? Breaking it down into digestible portions and offering a quick overview of the ten most highly regarded and popular e-commerce platforms in China, the China Luxury E-commerce study by DLG (Digital Luxury Group)* aims to give international luxury brands an idea of what to expect when venturing into China’s e-commerce market.

“The results of the study are, of course, not exhaustive, as the e-commerce landscape is so complex and ever-changing. But with this, we hope to at least offer luxury brands an introduction to selling on e-commerce platforms in China,” shares Pablo Mauron, Partner and Managing Director China of DLG. “This study aims to showcase that there is no one-size-fits-all approach to Chinese e-commerce. Depending on what your goals are, e-commerce strategies should be tailored accordingly,” he adds.

“At the end of the day, the key is for brands to understand what pure players are offering in the market and how they can leverage it – whether or not they choose to develop their own e-commerce platforms in China or not. The China Luxury E-commerce report will serve as a starting point for that,” concludes Mauron.

To access even more insights and information about the e-commerce landscape in China, click on the link below to download the China Luxury E-commerce report.

China Luxury E-Commerce

*Luxury Society is the editorial division of DLG (Digital Luxury Group)

Lydianne Yap
Lydianne Yap

Editor, China, Luxury Society

Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.

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