Luxury’s traditional “white glove” service faces a digital crisis. As technology democratises personalisation, heritage brands must leverage AI and real-time data to anticipate individual needs or risk losing their premium positioning to more digitally savvy competitors.
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The Ghost in the Machine: Why AI’s Biggest Challenge in Luxury Is Organisational, Not Technical
AI promises to transform luxury, yet most brands remain stuck experimenting. The bottleneck isn’t technical capability – it’s organisational inertia. Fragmented teams, outdated structures, and misaligned metrics prevent companies from translating AI insights into action.
AI in China: The Next Great Acceleration for the Watchmaking World
While Western luxury brands debate AI strategy, China’s digital platforms are already building it for them. For Swiss watchmakers, the question is no longer whether to embrace artificial intelligence – but how to stay relevant in a market where algorithms may soon decide which brands consumers even hear about.
From Data to Decisions: Why Watchmaking’s AI Future Depends on Mastering the Fundamentals
The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain trapped in pilot purgatory – enthusiastic about the technology’s potential but struggling to move beyond experimentation. How can this change?
The AI Revolution Is Happening — But We Don’t See It Yet
Homo sapiens may be 250,000 years old, but the last two centuries have reshaped our species in ways no cave painter or Greek philosopher could have imagined. Still, it feels like the real revolution has only just begun.
The Great Divide: How AI Is Reshaping Luxury’s Competitive Landscape
The luxury industry’s first comprehensive AI survey reveals a sector at a crossroads. The majority of executives agree adoption cannot be delayed, yet data fragmentation and talent gaps threaten to separate winners from laggards in the race toward transformation.
Coded Luxury: Can Indian Brands Humanize AI?
As artificial intelligence reshapes luxury globally, India’s brands face a defining question: Can technology amplify tradition without erasing its essence?
Betting on the Vox Populi: How RedNote Shifts Luxury Marketing
The new RedNote Luxury Index reveals that community power on RedNote is actively reshaping how brands approach content creation, influencer collaborations, and word-of-mouth marketing.