As the world’s most glamorous motorsport accelerates into a new era of unprecedented popularity, luxury brands are racing to capitalize on Formula 1’s explosive growth and coveted audience.
Consumers
Latest articles on Consumers
Welcome to the Moment of Truth in China’s Luxury Market
While the bullish narrative surrounding the Chinese luxury scene may be misleading and one-sided, luxury houses do need a serious paradigm shift to remain relevant in this fickle market.
Report: Decoding Luxury Marketing Milestones in China 2024: Qixi
Is Qixi still a key moment for luxury brands to drive desirability and excitement among Chinese consumers in an increasingly competitive market? DLG (Digital Luxury Group) and Re-Hub delve into this topic in the latest Decoding Luxury Marketing Milestone in China report.
The Scent of Luxury: How Inflation, Social Media, and Consumer Behavior Are Reshaping the Prestige Fragrance Industry
The fragrance industry, especially within the prestige segment, has experienced significant transformations as a result of inflation and changing consumer behaviors. These changes have led to redefined pricing strategies, market segmentation, and consumer expectations, presenting new opportunities and challenges for luxury fragrance brands.
In the Gloom in China’s Luxury Market, Is 520 Still Relevant?
“Decoding Luxury Marketing Milestones in China 2024: 520” co-release by DLG and Re-Hub reveals that despite challenges, 520 remains crucial for luxury brands, showing increased consumer engagement and strategic adaptability amidst China’s evolving luxury market dynamics.
The Anatomy of the Perfect Brand Resort Takeover
Luxury brands are redefining travel through immersive resort takeovers, blending hospitality with brand essence to set a new standard in experiential vacations – discover how these unique partnerships are transforming the luxury travel industry.
5 Must Know Facts About China’s Millennials
Everyone knows that the millennial generation is far different from its predecessors across the world, including in China, but what are the ways in which it differs? Everyone knows that…
Report: Decoding Luxury Marketing Milestones in China: Lunar New Year
In the face of ever-evolving Chinese consumers and the local luxury scene, how should brands approach the Lunar New Year – a traditional festival in China – to enhance their social and commercial performance? This topic is thoroughly explored in the latest report, “Decoding Luxury Marketing Milestones in China: Lunar New Year,” co-released by DLG (Digital Luxury Group) and Re-Hub