“Bottega Veneta is having its accessories dominate the market,” said Elizabeth von der Goltz, Net-a-Porter’s global buying director.
Lyst has also ranked Bottega as the biggest breakout brand of the year, with its pouch and sandals as the top “most wanted” products. Page searches for both items increased 297 percent and 471 percent respectively.
“Daniel Lee’s takeover turned Bottega Veneta into one of the most talked-about fashion brands of the year, inspiring the creation of the most popular Instagram fan account @newbottega. Demand for the label’s accessories spiked 53 percent this year, while the brand climbed 21 places in the Q3 Lyst Index hottest brands ranking, entering the list for the first time,” reads the report.
The brand is poised for growth well into 2020: “Bottega Veneta saw an encouraging rebound, despite its large exposure to Hong Kong. Thanks to the great success of its new women handbags, ready-to-wear and shoes, it bodes well for the next year,” said Rogerio Fujimori, analyst at Royal Bank of Canada.
He also pointed to Lee’s ability to respect the house’s traditional codes – such as its signature “intrecciato” or interwoven leather – while at the same time inject a hefty dose of modernity, as another strength that has allowed the designer to engage both existing and new clients.
With myriads of new it-accessories, a legion of famous fans including Rosie Huntington-Whitely and Kate Bosworth, and a series of direct-to-consumer initiatives of its own, like the debut of the Bottega diner at this year’s Art Basel in Miami, it’s undeniable that the brand’s growth trajectory is bound to continue.
The company would just need to ensure that it doesn’t over-distribute and over-expose itself – the general consensus during Fashion Month was that there were way too many ‘Lido’ mules and pouches by the label on the front row and on Instagram – to avoid reaching saturation too quickly.
Image courtesy: Bottega Veneta.
