Natalie Yiasoumi

Natalie is a journalist and editor specialising in luxury fashion, fine jewellery, business strategy and online retail. She has written for a wide range of b2b platforms and consumer publications in the London and Middle Eastern markets. Her biggest areas of interest include the intersection between fashion and technology and new media frontiers.

Natalie

Yiasoumi

Journalist & Editor

Latest articles from

Natalie

RETAIL3 min read

The Big Fine Jewellery Opportunity

While growth in the watch sector has been relatively flat, the jewellery industry represents substantial financial opportunities for everyone from powerhouse Cartier to newcomer Kimai.

RETAIL2 min read

Can Bottega Veneta Become the New Gucci?

Under the creative direction of Daniel Lee, Bottega Veneta is rapidly becoming one of the most sought-after brands in luxury.

RETAIL2 min read

The New Dynamics of Fine Jewellery

Jewellery houses are placing more focus on hospitality, increasing the range of their product and embracing all things digital, in a bid to speak to the new generation of luxury consumers and tap into the sector’s rapid growth trajectory.

RETAIL2 min read

How Prada is Transforming Itself for the Digital Age

The Italian luxury brand is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, e-commerce partnerships and dedicated online campaigns.

RETAIL5 min read

How New, Sustainable Retail Models Are Shifting Market Dynamics

Among other aspects, consumers no longer see luxury as a forever purchase, but as an investment.

RETAIL5 min read

Will the Luxury Industry Pay the Price of Brexit?

As a cloud of uncertainty lingers over the United Kingdom, the luxury industry is preparing for the worst while vowing to seek solutions in order to thrive in a possible post-Brexit market.

RETAIL6 min read

What is the Future of the Luxury Department Store?

In an age of instant gratification where e-commerce and Instagram shopping have been increasingly gaining market share, physical retailers and big department stores have struggled to keep customers engaged.

RETAIL5 min read

How Richemont is Plotting Yoox Net-a-Porter’s Expansion with Alibaba

While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others like Yoox Net-a-Porter looked to strategic partnerships. With the new Richemont and Alibaba deal, the company is now able to better bring its retail offerings to the world’s largest luxury audience: China.

LEADERS5 min read

Rethinking Sustainable Practices Across The Fashion Industry

Positive Luxury conference addressed sustainability from a variety of perspectives – be it retail, manufacturing, design and the treatment of models. Brands such as Hermès showcased their 360 approach to move forward.

LEADERS5 min read

How Burberry is Reinventing Itself

The British fashion house is gearing up to present a renewed vision of the brand.