Five months into the role, the Swiss watchmaker’s new chief executive explains why price has to be earned, why partnerships are won in the execution and why he sees no reason for pessimism
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Bulgari’s Jonathan Brinbaum on Bringing Value and Volume Back Together in Swiss Watchmaking
At Geneva Watch Days, Bulgari’s watch managing director weighs a shrinking unit count against resilient export value, and sets out how creativity, women buyers and a disciplined reading of the secondary market could restore the balance.

