With a new chief executive taking the helm at e-commerce giant Amazon later this year, future changes at the company are likely to have ripple effects across the luxury and retail industries.
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Sarah
EVENTS7 min read
How Have Luxury Marketers Adapted To The Transformation of Physical Events?
Nearly a year after COVID-19 was declared a global pandemic, in-person events have not returned in earnest — continuing to pose challenges for luxury marketers who relied on these opportunities to engage with affluent consumers.
CONSUMERS4 min read
Luxury Brands Turn to Seasonal Pop-Ups to Target Global Travellers
As wealthy consumers increasingly travel to the world’s most desirable resort towns, brands like Burberry, Chanel and Gucci are turning to seasonal pop-ups to bring their luxury products to their customers as part of their marketing strategy.
DIGITAL5 min read
Louis Vuitton and Gucci Are The Most Searched Luxury Brands
Louis Vuitton, Gucci, Michael Kors, Balenciaga and Versace are top five most searched luxury brands, highlighting the importance for companies to ensure they create meaningful online engagement not only through Search but also across their whole online ecosystem.
