With a new chief executive taking the helm at e-commerce giant Amazon later this year, future changes at the company are likely to have ripple effects across the luxury and retail industries.
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How Have Luxury Marketers Adapted To The Transformation of Physical Events?
Nearly a year after COVID-19 was declared a global pandemic, in-person events have not returned in earnest — continuing to pose challenges for luxury marketers who relied on these opportunities to engage with affluent consumers.
Why Companies Need Emotional Intelligence To Provide A Better Customer Experience
Many brands underestimate the importance of emotional intelligence despite the positive impact it can have on a company’s bottom line, according to a new report from Harvard Business Review.
Luxury Brands Turn to Seasonal Pop-Ups to Target Global Travellers
As wealthy consumers increasingly travel to the world’s most desirable resort towns, brands like Burberry, Chanel and Gucci are turning to seasonal pop-ups to bring their luxury products to their customers as part of their marketing strategy.
Louis Vuitton and Gucci Are The Most Searched Luxury Brands
Louis Vuitton, Gucci, Michael Kors, Balenciaga and Versace are top five most searched luxury brands, highlighting the importance for companies to ensure they create meaningful online engagement not only through Search but also across their whole online ecosystem.
Social Listening Should be Centerpiece of Luxury Brands’ Social Media Strategies
With today’s affluents turning to online platforms for brand and product discovery, it is important for luxury brands to stand out on social media in a positive way. During a…
Luxury Marketers Can no Longer View Chinese Consumers as a Monolith
Regardless of sector, luxury brands need to refine their targeting practices as competition for business in China increases. During the webinar “China: Route Forward for Luxury” on Mar. 13, industry…
Luxury Fashion Market Continues to Shift Towards Consolidation
Emerging luxury markets are propelling the global fashion business as the sector sees shifts in creative strategies and more brands embrace long-term goals for technology and sustainability.
WeChat’s New Stories Feature Holds Potential for Luxury Brands
Chinese social media platform WeChat is following in the footsteps of Snapchat and Instagram with the launch of its own “stories” feature, giving luxury brands the opportunity to share ephemeral…
Shoppers Want More Personalised Technology In-Stores and Online
Retailers and shoppers have different expectations for fashion technology.