Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.
Lydianne
Yap
Global Marketing & Communications Director
Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.
Latest articles from
Lydianne
EVENTS3 min read
Luxury Society Keynote 2017 Returns To Shanghai
Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai.
LEADERS8 min read
Nicolas Baretzki on Montblanc: “We Aim To Be A Serious Player In The Connected Watches Market”
Montblanc CEO Nicolas Baretzki talks about the manufacture’s push to target millennials and its plans for growth in China in an exclusive interview with Luxury Society.
DIGITAL4 min read
Virtual Reality: Reshaping the Luxury Landscape
From Dior to Tommy Hilfiger, luxury labels are increasingly embracing virtual reality as a means to further engage the new generation of experience-hungry consumers. Paired with targeted social media pushes,…
DIGITAL4 min read
5 Things To Know About Mobile Payments in China
More than just an alternative to cards and cash, mobile payment methods are fast becoming a way of life for the Chinese.
EVENTS1 min read
[Video] Reaching Luxury Consumers With Artificial Intelligence (AI)
With artificial intelligence becoming an increasingly integral part of peoples’ lives, brands can and should leverage this to better reach consumers, shares Baidu’s Charly Cai at the third Luxury Society Keynote 2017
EVENTS2 min read
[Video] Targeting Millennials in China: A Montblanc Case Study
At the third Luxury Society Keynote in Shanghai, Pablo Mauron, Partner and Managing Director China of DLG, shares about how brands can better engage the fastest growing luxury consumer group: Millennials
EVENTS2 min read
Save The Date: Luxury Society Keynote 2017
Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai
CAMPAIGNS3 min read
Tradition and Modernity: A Match Made in Heaven
Bringing together historic cultural symbolism and 21st century flair, Qeelin showcased the best of both worlds in its latest digital campaign this Chinese Valentine’s Day Symbolism is a powerful thing.…
CAMPAIGNS4 min read
Montblanc Scales Greater Heights With New Smartwatch
In a departure from its typical classic aesthetic, the Montblanc Summit showcases the watchmaker’s inventive take on wearable technology and its growing focus on millennials. While the instance of luxury…
