Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.
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Jean-Christophe Babin on Bulgari: “We’ve Built An Irresistible Omnichannel Journey in China”
Consistently named as one of the best luxury brands when it comes to developing a comprehensive omnichannel experience for consumers, Bulgari is making further inroads into Chinese e-commerce, shares CEO Jean-Christophe Babin at the launch of its Octo Grande Sonnerie Perpetual Calendar in Shanghai.
Final Call: One Day to Luxury Society Keynote 2018
Register now to secure your spot at the largest Luxury Society Keynote event yet! After four successful editions in Shanghai, the Luxury Society Keynote is once again back in one…
Luxury Society Keynote 2018: Registration Open
Now in its 15th edition, the Luxury Society Keynote returns to Shanghai with a bigger and more ambitious programme than ever. Not too long ago, luxury brands were hesitant about…
The WeChat Luxury Index: Exclusive Insights That Luxury Brands Need Now
While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this…
The Case for Virtual Influencers
Industry heavyweights the likes of Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals?
How Vacheron Constantin is Winning Consumers in China
While the world’s oldest watch manufacture might have time on its side, it is through open communication and understanding consumer needs that it achieved the status it enjoys in China, says Chief Marketing Officer Laurent Perves.
5 Things to Note About Today’s Luxury Landscape
From the increased use of augmented and virtual reality in the beauty industry to the growing space for luxury sports outerwear, the 2018 Global Powers of Luxury Goods Report throws…
Stephen Lussier on Forevermark: “We Need to be Quite Seamless Between our Online and Offline Lives”
To adapt to changing consumer appetites, Forevermark introduced its first range targeted at young millennials: Libert’aime by Forevermark. Luxury Society caught up with CEO Stephen Lussier at the brand’s global launch event in Shanghai.
Libert’aime by Forevermark Offers Millennials a New Way to Shop for Diamonds
Diamonds may be forever, but consumers are constantly changing. How can diamond brands continue to attract millennials and stimulate their desire to purchase? Libert’aime by Forevermark seems to have found…