Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Lydianne

Yap

Global Marketing & Communications Director

Latest articles from

Lydianne

EVENTS

Luxury Society Keynote 2018: Registration Open

Now in its 15th edition, the Luxury Society Keynote returns to Shanghai with a bigger and more ambitious programme than ever. Not too long ago, luxury brands were hesitant about…

DIGITAL

The WeChat Luxury Index: Exclusive Insights That Luxury Brands Need Now

While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this…

CAMPAIGNS

The Case for Virtual Influencers

Industry heavyweights the likes of Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals?

LEADERS

How Vacheron Constantin is Winning Consumers in China

While the world’s oldest watch manufacture might have time on its side, it is through open communication and understanding consumer needs that it achieved the status it enjoys in China, says Chief Marketing Officer Laurent Perves.

CONSUMERS

5 Things to Note About Today’s Luxury Landscape

From the increased use of augmented and virtual reality in the beauty industry to the growing space for luxury sports outerwear, the 2018 Global Powers of Luxury Goods Report throws…

LEADERS

Stephen Lussier on Forevermark: “We Need to be Quite Seamless Between our Online and Offline Lives”

To adapt to changing consumer appetites, Forevermark introduced its first range targeted at young millennials: Libert’aime by Forevermark. Luxury Society caught up with CEO Stephen Lussier at the brand’s global launch event in Shanghai.

CONSUMERS

Libert’aime by Forevermark Offers Millennials a New Way to Shop for Diamonds

Diamonds may be forever, but consumers are constantly changing. How can diamond brands continue to attract millennials and stimulate their desire to purchase? Libert’aime by Forevermark seems to have found…

DIGITAL

How Luxury Goods Are Selling Out on WeChat with the Help of KOLs

While influencer marketing undoubtedly helps to drive exposure, what steps are luxury brands taking to ensure that this is later converted into sales?

EVENTS

Save The Date: Luxury Society Keynote 2018

Now in its 14th edition, the Luxury Society Keynote delves into this year’s hottest topic: New Retail.

LEADERS

José Neves on Farfetch: “It’s Part of Our Mission to Help the Local Creative Community”

Currently the largest online luxury fashion retail platform in the world, Farfetch has been revolutionising the online luxury shopping experience since its launch in 2008. The brand’s founder speaks more about its aggressive expansion plans in China and how it hopes to change the face of fashion for consumers around the world.