Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Lydianne

Yap

Global Marketing & Communications Director

Latest articles from

Lydianne

LEADERS

The Digital Talent Crunch in China

As the fastest growing market for digital and tech, China is on track to rival America’s tech giants – if it manages to overcome its skills shortage. Last year, China…

DIGITAL

How Luxury Brands Can Revitalise WeChat Growth in China

As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies? The latest report by DLG and JINGdigital explores this topic in detail and…

EVENTS

How Baselworld Can Establish its Relevance Once More

Questions and skepticism continue to surround the organisation of the annual watch and jewellery exposition. Is the fair really on its last legs or is there hope for it yet?…

DIGITAL

How Douyin Is Changing the Face of Luxury Marketing in China

As brands continue to search for ways to constantly engage Millennials and Generations Z-ers today, short video app Douyin stands out from the pack for features that resonate well with younger Chinese consumers.

CAMPAIGNS

Cultural Messaging in China: A Chinese New Year Case Study

Sending the right message is tricky business, as brands like Burberry and Bulgari discovered in China this Spring Festival. In a world rife with taboos and unintended connotations, what should brands be looking out for?

RETAIL

The China Luxury E-commerce Report: A Definitive Study

Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.

LEADERS

Jean-Christophe Babin on Bulgari: “We’ve Built An Irresistible Omnichannel Journey in China”

Consistently named as one of the best luxury brands when it comes to developing a comprehensive omnichannel experience for consumers, Bulgari is making further inroads into Chinese e-commerce, shares CEO Jean-Christophe Babin at the launch of its Octo Grande Sonnerie Perpetual Calendar in Shanghai.