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Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

<img src="https://luxurysociety.com/wp-content/uploads/2025/04/Lydianne-Yap.jpg" alt="Author Image">

Lydianne

Yap

Global Marketing & Communications Director

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Latest articles from

Lydianne

How Luxury Brands Can Build Up A Chinese E-commerce Presence

Throwing the spotlight on e-commerce opportunities in China, the first of Luxury Society’s new series of events around the globe got off to a running start in New York City…

Save The Date: Luxury Society Keynote Shanghai 2019

Luxury Society is back with its flagship Keynote event in Shanghai, this time with a focus on omnichannel and customer experiences.

Are Luxury Brands Engaging Their WeChat Communities?

DLG (Digital Luxury Group) has just released the first part of the 2019 WeChat Luxury Index, which focuses on the engagement performance of luxury brands on WeChat. Here are some interesting insights we gleaned from the second edition of the report.

Lessons On Driving E-commerce Growth in China

Offering insights on driving e-commerce growth in China, the second event in Luxury Society’s new Briefing series around the globe took place in Paris on Wednesday. According to a recent…

Maximilian Büsser on MB&F: “We Don’t Want to Grow”

While big names in luxury watchmaking are pushing for growth in new markets, the man behind award-winning independent watch manufacture MB&F is choosing to scale back his production, believing that less is truly more.

The Digital Talent Crunch in China

As the fastest growing market for digital and tech, China is on track to rival America’s tech giants – if it manages to overcome its skills shortage. Last year, China…

How Luxury Brands Can Revitalise WeChat Growth in China

As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies? The latest report by DLG and JINGdigital explores this topic in detail and…

How Baselworld Can Establish its Relevance Once More

Questions and skepticism continue to surround the organisation of the annual watch and jewellery exposition. Is the fair really on its last legs or is there hope for it yet?…

How Douyin Is Changing the Face of Luxury Marketing in China

As brands continue to search for ways to constantly engage Millennials and Generations Z-ers today, short video app Douyin stands out from the pack for features that resonate well with younger Chinese consumers.

Cultural Messaging in China: A Chinese New Year Case Study

Sending the right message is tricky business, as brands like Burberry and Bulgari discovered in China this Spring Festival. In a world rife with taboos and unintended connotations, what should brands be looking out for?