How Luxury Brands Can Revitalise WeChat Growth in China
As growth on WeChat begins to slow, how can brands reposition their fan acquisition and retention strategies? The latest report by DLG and JINGdigital explores this topic in detail and…
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Lydianne
How Baselworld Can Establish its Relevance Once More
Questions and skepticism continue to surround the organisation of the annual watch and jewellery exposition. Is the fair really on its last legs or is there hope for it yet?…
How Douyin Is Changing the Face of Luxury Marketing in China
As brands continue to search for ways to constantly engage Millennials and Generations Z-ers today, short video app Douyin stands out from the pack for features that resonate well with younger Chinese consumers.
Cultural Messaging in China: A Chinese New Year Case Study
Sending the right message is tricky business, as brands like Burberry and Bulgari discovered in China this Spring Festival. In a world rife with taboos and unintended connotations, what should brands be looking out for?
The China Luxury E-commerce Report: A Definitive Study
Noting the importance of understanding the world’s largest e-commerce landscape, DLG (Digital Luxury Group) has released an exclusive white paper on the topic, offering luxury brands an overview of the platforms available on the market and what to expect.
Jean-Christophe Babin on Bulgari: “We’ve Built An Irresistible Omnichannel Journey in China”
Consistently named as one of the best luxury brands when it comes to developing a comprehensive omnichannel experience for consumers, Bulgari is making further inroads into Chinese e-commerce, shares CEO Jean-Christophe Babin at the launch of its Octo Grande Sonnerie Perpetual Calendar in Shanghai.
Final Call: One Day to Luxury Society Keynote 2018
Register now to secure your spot at the largest Luxury Society Keynote event yet! After four successful editions in Shanghai, the Luxury Society Keynote is once again back in one…
Luxury Society Keynote 2018: Registration Open
Now in its 15th edition, the Luxury Society Keynote returns to Shanghai with a bigger and more ambitious programme than ever. Not too long ago, luxury brands were hesitant about…
The WeChat Luxury Index: Exclusive Insights That Luxury Brands Need Now
While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this…
The Case for Virtual Influencers
Industry heavyweights the likes of Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals?