In this year’s edition of its annual flagship event in Shanghai, Luxury Society will be throwing the spotlight on the new state of commerce in China, and delving into how its fast maturing digital ecosystem can offer new opportunities to brands in the market.
Save the Date: Luxury Society Keynote Shanghai 2020
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
In this year’s edition of its annual flagship event in Shanghai, Luxury Society will be throwing the spotlight on the new state of commerce in China, and delving into how its fast maturing digital ecosystem can offer new opportunities to brands in the market.
The digital ecosystem in China has been developing in leaps and bounds over the last few years, with an increasing number of international brands establishing or scaling up their digital operations (from social media to e-commerce) in the market. While some of this might have been catalysed by COVID-19 this year, the industry has consistently been observing an upward growth trend.
Now having reached a critical mass, the digital environment in China is far more sophisticated – paving the way for brands to do even more in terms of digital. From scaling up social selling efforts with social CRM and clienteling solutions like WeCom (previously WeChat Work), to evolving their retail and e-commerce operations, the possibilities are endless.
The 2020 edition of Luxury Society’s flagship Keynote series will explore this topic in greater detail. Held at The Sukhothai, Shanghai, on 26 November, the conference will offer insights into the fast-changing digital landscape in China. Confirmed speakers at the event currently include top executives from luxury brands like LVMH and GBMax (Max Mara Group of Brands), KOL Mr. Kira, leading e-commerce service provider Buy Quickly and marketing automation expert JINGdigital. Attendees can expect panel discussions, interviews and keynote speeches discussing the key digital strategies and tactics brands can leverage to stay ahead of the game in China.
Click on the link below to register and discover the full event programme. New speakers will be announced in the coming weeks. For other information and ticketing enquiries, please drop us an email.
Cover Image: Unsplash
Luxury Society Keynote 2020
The New State of Commerce in China
Thursday, 26 November
Editor, China, Luxury Society
Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.