Latest articles from
Lin
As the value of the wedding industry in China continues to grow exponentially and international wedding dressmakers fight to get a share of the pie, what factors should they be…
Should Brands Still Work With Foreign Celebrities For Marketing In China?
In an age where the spending power of Chinese consumers far outweigh their international counterparts, should brands still be working with global talents or should they be focusing their efforts…
How Luxury Hotels Are Catering to China’s Solo Female Travellers
From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese females that travel solo. It is…