Tactile materials, robotic automation, and legacy locations are all the latest displays of hyperphysical retail, a growing macro trend that focuses on heightening the senses of consumers through enriching, emotional, ethereal, and exclusive experiences. But is this trend something all luxury brands should embrace and how long will it actually last?
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Limei
CONSUMERS17 min read
Luxury’s Resurrection Has Been Phenomenal. But Uncertainties Remain.
Luxury’s bounce back to growth over the past two years has been a phenomenal journey from recovery to resurrection. But this year’s performance is dependent on multiple factors that remain uncertain like Russia’s war with Ukraine and the ongoing impact of COVID-related lockdowns in China, and the picture that emerges for the future of luxury is one where many solutions may be needed to meet the modern demands of the consumer.
CONSUMERS3 min read
Soaring Demand For Balenciaga Helps It Reach World’s Hottest Brand Again.
Retaining its spot as the world’s hottest brand for the third time in a row, demand for Balenciaga surged by 108 percent in the first quarter of this year, helped by the social buzz and hard sales around its products, according to the Lyst Index, a report that ranks the most popular brands and products.
CONSUMERS9 min read
For Luxury Brands, Balancing Demand Remains The Real Challenge
In the past few months, both Hermès and Louis Vuitton announced plans to boost their production facilities to meet the surging demand from luxury goods consumers. But with uncertainty lingering over how long the luxury rebound can last, will demand keep pace with their ambitions?
DIGITAL8 min read
The Metaverse Is Coming. Luxury Needs To Be Prepared.
This past year has seen no shortage of companies leaping in to experiment with the metaverse, but what does this new digital realm offer luxury brands? And what can they do to best prepare for what comes next?
LEADERS6 min read
Kerbedanz CEO: “Today, In The Watch Market, Nobody Is Expecting A New Brand.”
In a world where there is no shortage of watch brands aimed at meeting the most discerning customers’ needs, why relaunch a niche one at a time when the market has so much choice? The answer for Kerbedanz CEO Guillain Maspetiol, is simple. Why not?
CONSUMERS8 min read
The Modern Experience Of Art Is Evolving. Here’s Why.
Destination islands, more intimate gatherings, cross-industry tie-ups, and NFTs are just some of the ways in which galleries, art fairs, and brands are reshaping the art experience for the modern consumer, who in a post-pandemic world is looking to reconnect with it.
CONSUMERS6 min read
The Deep Dive: Luxury Holds A Positive Outlook For Long-Term
More than 85 percent of respondents to our community survey answered that they felt optimistic about the long-term prospects of the luxury market, signalling hope from those within the industry that the rebound in growth seen in 2021 will continue to trend upwards.
CONSUMERS2 min read
Balenciaga Holds Onto Top Spot as World’s Hottest Brand
The French fashion house continued to benefit from its success in the second half of 2021, helped by its collaboration with The Simpsons, its latest autumn/winter collection, and its designer Demna being honoured at the CFDA awards.
CONSUMERS8 min read
Luxury Demand Isn’t Just Being Driven By China. But Also, The United States.
Brands like Gucci, Hermès, and Louis Vuitton are opening new stores, strengthening their online presence, and connecting with a new generation of consumers in the United States, where demand for luxury has never hotter and the opportunity represents further growth in the coming years.
