What Luxury Brands Should Know about Xiao Hong Shu Today
It may have a valuation of over US $3 billion, but social commerce platform Xiao Hong Shu (RED) is not without its set of growing pains. Should luxury brands consider…
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Elsie
VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches
Baidu’s Wan (Grace) Zhang shares exclusive numbers on the Chinese Digital Native (aka Post-90’s) generation, including their points of interest, behaviors, and data specifically related to luxury goods. We also hear from Zhang about which luxury watch brands are resonating best with China’s young generation.
VIDEO: Learnings from Four Seasons Hotels on Social CRM via WeChat
John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared learnings from the group’s efforts to reach Chinese travelers with social CRM on WeChat. Watch the video of his speech.
How to Attract China’s Connected Traveling Shoppers
Luxury brands need to consider what strategies and tactics they can implement to attract China’s digital-savvy traveling shoppers before, during, and after their trip. DLG China’s Elsie Zhang reports.
VIDEO: Successful Content Strategies and Experience on E-Commerce Platforms in China
Leading luxury fashion e-commerce platform, Mei.com looks for unique ways to engage its young, fashionable Chinese audience. At the occasion of the Luxury Society Keynote event in Shanghai, Thibault Villet, Mei.com’s Co-Founder and CEO, shared the initiatives he and his team have been deploying.
VIDEO: Luxury’s Approach to AR, VR, and Livestreaming in China
At the Luxury Society Keynote event in Shanghai, Pablo Mauron, of Digital Luxury Group China, presented on the topic of emerging platforms and technologies and how they are impacting the digital marketing strategies of luxury brands. Watch the video.