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Daniela Aroche

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

Author Image
Daniela
Aroche
Journalist & Co-Founder, The Ink Collective

Daniela Aroche is the former Editorial Director of Luxury Society, and co-founder of The Ink Collective – a full-service creative content & communications agency, specialising in the areas of fashion, luxury and lifestyle, with connections to an international network of writers, editors, photographers, translators and designers. Dually based in Paris and Sydney, Australia.

Latest articles from

Daniela

CONSUMERS14 min read

5 Trends That Defined The Luxury Industry In 2015

Dear Luxury – it’s been a cracker of a year – but before we sign off, we thought we’d gift you with a recap of what has made 2015 revolutionary. Here are the 5 key trends that shaped the luxury industry this year.

CONSUMERS12 min read

Sensploration: The Luxury Trend Taking Over

To say that the definition of luxury has morphed repeatedly in recent times would be an understatement. Here, Luxury Society looks at the rise of ‘sensploration’ as the latest trend taking off with the affluent.

DIGITAL7 min read

7 Tips On Leveraging Instagram For Luxury

Instagram may well be the social media weapon of choice for luxury brands – but it won’t make the desired difference unless you know how to wield it. Here, Luxury Society and DLG provide some pointers.

LEADERS10 min read

Interview: Thomas Flohr, Founder, VistaJet

Thomas Flohr, founder & chairman of private jet company VistaJet, opens up to Luxury Society about the business of luxury aviation, amidst whispers that global long-term spending on the sector has started to slow.

DIGITAL7 min read

Optimising Social Media For Luxury: Instagram

Instagram is a social media network on fire for luxury, but the key to a plum post remains a mystery for most. Here, Luxury Society looks behind the numbers to discover what attracts the eyeballs.