When times get tough, creativity shines. Cocoon takes a look at what brands such as Grey Goose, John Lobb, and Gucci are doing to grow their business amid a difficult sales environment.
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3 Luxury Industry Trends Noticed As 2016 Passes Its Midpoint
With 2016 halfway through, marketing agency Cocoon investigates the latest global business trends spotted in the luxury industry.
4 Luxury Brands Successfully Enhancing The Customer Journey
Luxury and what attracts consumers to it is changing, so re-imagining the customer journey is essential Here, Luxury Society Knowledge Partner and marketing agency Cocoon spotlights some brands doing just that.
Experience First: The latest campaigns from Bentley, Rémy Martin, and more
Today’s luxury consumers require more from a purchase than a simple transaction. They want to engage with experiences and stories. While the luxury sector is being pulled in different directions…
4 Top Watch & Jewellery Trends Shaping The Luxury Landscape
As Baselworld 2016 draws to a close, Luxury Society Knowledge Partner and marketing agency Cocoon spotlights the latest trends sweeping the watch sector and the brands who are ahead of the curve.
3 Key Luxury Trends For Q2 2016
As the luxury sector continues to evolve, brands are also rising to the challenge with innovative solutions. Here, Luxury Society Knowledge Partner and marketing agency Cocoon highlights a select few leading the way.
3 Key Luxury Trends For Q1 2016
The year 2015 set the bar high for luxury brands. From customisation to environmental initiatives, players have already taken steps to align their new year offerings for the changing market, writes Cocoon Luxury.
6 Latest Luxury Brand Experiences: Michael Kors, Givenchy, Burberry
From leveraging technology to utilising social initiatives, several luxury brands raised the bar this month. Here, global luxury marketing agency Cocoon gives a snapshot of some of the best.
6 Innovative Luxury Brand Christmas Trends
As the holiday season draws closer, it is more important than ever for brands to stand out as the go-to buying destination. Here, marketing agency Cocoon looks at how some luxury players have innovated to succeed.
3 Luxury Trends Changing The Game
Today’s luxury market is undergoing a considerable shift. Here, global luxury marketing agency Cocoon presents the latest trends and which luxury brands are going the extra mile to connect with consumers.