Brielle Jaekel

Brielle

Jaekel

Brielle Jaekel is Associate Editor at Luxury Daily, New York.

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Brielle

DIGITAL4 min read

Is Watch Design the Next Frontier for Augmented Reality?

Beyond marketing and sales, augmented reality could represent a huge opportunity to involve luxury watch consumers at every stage of creation, providing the ultimate customer experience.

DIGITAL20 min read

As Brands Fight for Consumers’ Attention, Content Marketing is More Important Than Ever

As consumers become more overloaded with brand messaging, luxury brands need to seize the opportunity to be more creative with their communications and create compelling content that pulls customers in.

RETAIL4 min read

Luxury Companies Consolidate but Diversify Offerings

When it comes to mergers and acquisitions in the luxury business, many companies are consolidating and expanding into new markets and sectors to better cater to diversifying interests.

CAMPAIGNS5 min read

Some of the Year’s Best Multichannel Efforts

From blending in-store and digital efforts to mixing print and digital, luxury labels are finding ways to reach consumers through both traditional and more contemporary avenues. Luxury brands' campaigns today…

CONSUMERS3 min read

Millennials’ Interest in Luxury Goods Surpasses Their Funds

Millennials’ spending habits continue to perplex retailers and manufacturers as the group ages, with recent findings showing that 51 percent would forgo healthcare in favor of luxury goods.

RETAIL4 min read

As High-end Products on Auction Rise, Rolex Dominates Brand Searches

As Rolex tops the charts with regards to online auction search results, the watch and jewelry category as a whole is also growing in popularity. This demonstrates how vital branding…

RETAIL4 min read

Health, Personalization Will Be Most Important in 2018 Beauty Launches

The majority of cosmetics executives believe that health-inspired beauty along with personalization and digital engagement will be driving themes in the industry this year. According to a survey by Euromonitor,…

EVENTS5 min read

Baselworld’s Importance Weakens as Digital Takes Over

As Baselworld’s 2018 edition comes to an end, it is clear that its significance might be shrinking due to the digital uprising.

CONSUMERS5 min read

Quality Hospitality Starts from Inside the Business

Within the retail industry, data and technology are important elements for connecting with consumers, but it is a humanised touch that makes the impact.

EVENTS4 min read

SIHH Celebrates Signs of Watch Industry’s Recovery

This week marks the start of the Salon International de la Haute Horlogerie (SIHH). The luxury watch industry has seen some positive growth in 2017, and this year, six new prestigious maisons including Hermès are taking part.