Beyond marketing and sales, augmented reality could represent a huge opportunity to involve luxury watch consumers at every stage of creation, providing the ultimate customer experience.
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As Brands Fight for Consumers’ Attention, Content Marketing is More Important Than Ever
As consumers become more overloaded with brand messaging, luxury brands need to seize the opportunity to be more creative with their communications and create compelling content that pulls customers in.
Luxury Companies Consolidate but Diversify Offerings
When it comes to mergers and acquisitions in the luxury business, many companies are consolidating and expanding into new markets and sectors to better cater to diversifying interests.
Some of the Year’s Best Multichannel Efforts
From blending in-store and digital efforts to mixing print and digital, luxury labels are finding ways to reach consumers through both traditional and more contemporary avenues. Luxury brands' campaigns today…
Millennials’ Interest in Luxury Goods Surpasses Their Funds
Millennials’ spending habits continue to perplex retailers and manufacturers as the group ages, with recent findings showing that 51 percent would forgo healthcare in favor of luxury goods.
As High-end Products on Auction Rise, Rolex Dominates Brand Searches
As Rolex tops the charts with regards to online auction search results, the watch and jewelry category as a whole is also growing in popularity. This demonstrates how vital branding…
Health, Personalization Will Be Most Important in 2018 Beauty Launches
The majority of cosmetics executives believe that health-inspired beauty along with personalization and digital engagement will be driving themes in the industry this year. According to a survey by Euromonitor,…
Baselworld’s Importance Weakens as Digital Takes Over
As Baselworld’s 2018 edition comes to an end, it is clear that its significance might be shrinking due to the digital uprising.
Quality Hospitality Starts from Inside the Business
Within the retail industry, data and technology are important elements for connecting with consumers, but it is a humanised touch that makes the impact.
SIHH Celebrates Signs of Watch Industry’s Recovery
This week marks the start of the Salon International de la Haute Horlogerie (SIHH). The luxury watch industry has seen some positive growth in 2017, and this year, six new prestigious maisons including Hermès are taking part.