Following the pandemic, China’s luxury landscape is embracing a new normal. Pablo Mauron, Partner and Managing Director China at DLG, examined the current dynamics in the luxury market and delved into three new “obsessions” that brands should develop.
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WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?
WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel. The all-new WeChat Luxury Index 2023 co-released by DLG and JINGdigital will shed light on the performance and latest trends of luxury brands on WeChat.
Luxury Society Keynote Shanghai 2023: The Future of Digital Luxury
The 2023 edition of Luxury Society Keynote concluded on September 19 at the Sukhothai Shanghai. Over 130 guests from brands, consulting firms, service providers, and media gathered to discuss “The Future of Digital Luxury” and delved into the most recent dynamics of the Chinese luxury market.
Save the Date: Luxury Society Keynote Shanghai 2023
Held on 19 September, this year’s Luxury Society Keynote Shanghai will examine new evolutions in China’s digital landscape, and discuss how brands should weigh in on these changes.
A Neo-Westward Movement: Luxury’s Geo-Expansion In China
The Chinese luxury market is showing no signs of slowing down. Luxury brands are continuing to expand physically in China, how will their playbook change in the post-pandemic era?
Report: Decoding Luxury Marketing Milestones in China: 520
DLG (Digital Luxury Group) and Re-Hub have teamed up to co-release a whitepaper series titled Decoding Luxury Marketing Milestones in China. In the first edition of the whitepaper, we focus on 520 – China’s Internet Valentine’s Day by examining the e-commerce and social performance of luxury and premium brands during this 520.
How Can Brands Court Chinese Consumers During This Time of Change?
Chinese consumers are becoming more sophisticated and discerning as a result of the large population base, emerging generations, and the pervasiveness of digital touchpoints. KPMG China and DLG recently held a webinar in which they discussed key trends in the Chinese luxury scene and strategies for brands to address them.
Will Kering Be The Next Beauty Disruptor?
Kering has officially established its beauty division Kering Beauté to develop its beauty business, following in the footsteps of LVMH, Chanel, and Hermès. What are the possibilities for Kering Beauté, and how will it reshape the premium beauty landscape?
Hainan, Hong Kong or Paris: Where Will Chinese Shoppers Go?
The relaxation of outbound Chinese travel and the rebound in domestic consumer activity has bolstered the confidence of luxury companies. But how will Chinese consumption be distributed, and will the in-country market continue to expand?
Bain: “The Next China” Is China
Bain estimates that Chinese luxury sales are set to return to 2021 levels between the first and second half of this year. VICs, the duty-free market and global pricing strategies will be key factors impacting the rebound of China’s luxury landscape.