Alexander Wei

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.

Alexander

Wei

Editor, Luxury Society

Latest articles from

Alexander

RETAIL4 min read

A Careful Comeback: China’s Luxury Market Poised for Continued Recovery in 2026

Bain & Company’s new report notes early signs of recovery in mainland China’s luxury market, but growth is increasingly shaped by grey market cannibalisation and competition from local brands.

RETAIL6 min read

The Handbag Divide: Why Premium Is Winning in China’s Luxury Reset

China’s handbag market is rebounding unevenly, with growth concentrated in the premium and absolute-luxury segments while aspirational brands face structural pressure. Value polarisation, overseas spending and grey-market expansion are accelerating this divide and redefining competitive advantage.

RETAIL8 min read

China’s Luxury Reawakening: What’s Next?

After years of caution, China’s luxury market is reawakening. The new playbook adopted by leading brands shows that China’s influence on the world’s top maisons is no longer cyclical – it is systemic, redefining what relevance means in a multipolar luxury world.

DIGITAL6 min read

Betting on the Vox Populi: How RedNote Shifts Luxury Marketing

The new RedNote Luxury Index reveals that community power on RedNote is actively reshaping how brands approach content creation, influencer collaborations, and word-of-mouth marketing.

DIGITAL5 min read

The RedNote Code: Prestige Beauty’s Playbook for China’s UGC Era

The newly-released RedNote Beauty Index decodes the platform’s consumer-centric ecosystem, highlighting the strategic shifts prestige beauty brands must embrace to move beyond reach and foster genuine resonance in China.

DIGITAL5 min read

Luxury in China: Turning the Corner or Still in the Tunnel?

Have brands shifted their approach to China’s two major milestones – 520 and 618 – in the face of ongoing challenges? The newly released COMPASS Index report reveals who led the conversation and who fell behind during these key moments.

CONSUMERS6 min read

What Shines and What Dims: How 520 Reveals Shifting Priorities in China’s Luxury Market?

Will the love story between Chinese shoppers and luxury continue this 520? DLG and Re-Hub examine the occasion through six definitive rankings across 105 luxury brands.

DIGITAL5 min read

COMPASS Index Q1 2025: Capitalising on the Lunar New Year

The first quarter is always a busy season in China, as it coincides with the biggest local festival—Lunar New Year. It not only marks a shopping season but also serves as a prime opportunity for brands to connect with Chinese consumers. The all-new COMPASS Index Q1 2025 from Re-Hub dissects how brands performed this quarter in terms of marketing and e-commerce.

DIGITAL4 min read

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

DIGITAL5 min read

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.