There are still many questions regarding consumer behaviour and the drivers behind consumers who are interested in the second-hand luxury market. Offer your feedback for a chance to win big!
CONSUMERS
Participate in Our Survey and Enter to Win a Luxury Watch
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
There are still many questions regarding consumer behaviour and the drivers behind consumers who are interested in the second-hand luxury market. Offer your feedback for a chance to win big!
This survey has now been closed. Please stay tuned for April 25 when we will select and announce the lucky winner!
The resale luxury market is expected to represent over 9 percent of the personal luxury market by 2021 and to grow four times faster than the personal luxury market in the coming years. Over the last four years, searches for “used” watches have grown 10 percent annually, and watches now represent 10 percent of pre-owned luxury purchases (compared to 40 percent handbags, but ahead of jewellery, accessories, and shoes).
Unexpected players, such as eBay, are beginning to make their mark in this space, boasting the capability of selling watches valued at over $100k and enjoying a daily average of over 150k live listings for luxury watches. There are still many questions regarding consumer behaviour and the drivers behind consumers who are willing to buy, sell, or trade items over $5,000 on the same platforms that sell everyday, low-budget items.
While a wealth of market research focuses on the resale of luxury apparel and accessories, we are hoping to find more information on the resale watch market space. With this in mind, we invite you to participate in this survey to assist us in unraveling the motivating factors for the rise of the resale watch market space and its key players. The survey will take approx. 15 minutes and you can enter into our prize draw for a Frederique Constant Flyback Chronograph Manufacture (ref. FC-760MC4H6).
Disclaimer: Only one winner will be selected. Eligibility and terms and conditions do apply. Please see details after survey completion.
Staff, Luxury Society
Luxury Society is the leading resource for luxury professionals across the world. A trusted content resource for industry executives, Luxury Society offers a global perspective on all things luxury with studies and features by in-house experts at DLG (Digital Luxury Group); curated news articles from leading media outlets; as well as in-depth interviews with business leaders. Luxury Society is a division of DLG, an integrated marketing agency that provides a diverse range of digital services for luxury brands.
