What We’ve Read: Gucci are shaking off their old-fashioned airs to attract millennials and Gen Z


Cléa Emery | January 04, 2019

Luxury Society’s selection of news articles that are not to be missed this week.

1. Balenciaga’s Kering Eyewear Collection Just Dropped at Dover Street Market

Last year, Balenciaga announced that its parent company Kering was taking its eyewear line in-house after it had previously been licensed out to Marcolin, which also produces glasses for TOM FORD, Diesel, and Moncler. The first in-house collection has now launched exclusively at Dover Street Market beginning January.

Read this on Highsnobiety

2. What to Watch: Will Dolce & Gabbana Weather the Storm?

Anything can happen and fashion has a short memory, according to observers, but the fallout may be more easily forgotten in the West, while it appears it could take longer in China.

Read this on WWD.

3. Apple’s Warning Should Worry the Bling Kings

LVMH and other giants of luxury fashion face the same crosscurrents that resulted in the iPhone maker’s gloomy sales forecast.

Read this on Bloomberg.

4. Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility.

Read this on South China Morning Post

5. What You Need To Know About Changing Luxury Consumer Trends For 2019

In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer.

Read this on Forbes