RETAIL

What We’ve Read: Gucci are shaking off their old-fashioned airs to attract millennials and Gen Z

by

Cléa Emery

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Balenciaga’s Kering Eyewear Collection Just Dropped at Dover Street Market

Last year, Balenciaga announced that its parent company Kering was taking its eyewear line in-house after it had previously been licensed out to Marcolin, which also produces glasses for TOM FORD, Diesel, and Moncler. The first in-house collection has now launched exclusively at Dover Street Market beginning January.

Read this on Highsnobiety.

2. What to Watch: Will Dolce & Gabbana Weather the Storm?

Anything can happen and fashion has a short memory, according to observers, but the fallout may be more easily forgotten in the West, while it appears it could take longer in China.

Read this on WWD.

3. Apple’s Warning Should Worry the Bling Kings

LVMH and other giants of luxury fashion face the same crosscurrents that resulted in the iPhone maker’s gloomy sales forecast.

Read this on Bloomberg.

4. Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility.

Read this on South China Morning Post.

5. What You Need To Know About Changing Luxury Consumer Trends For 2019

In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer.

Read this on Forbes.

Cléa Emery

Writer at Luxury Society

Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.

RETAIL

What We’ve Read: Gucci are shaking off their old-fashioned airs to attract millennials and Gen Z

by

Cléa Emery

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Balenciaga’s Kering Eyewear Collection Just Dropped at Dover Street Market

Last year, Balenciaga announced that its parent company Kering was taking its eyewear line in-house after it had previously been licensed out to Marcolin, which also produces glasses for TOM FORD, Diesel, and Moncler. The first in-house collection has now launched exclusively at Dover Street Market beginning January.

Read this on Highsnobiety.

2. What to Watch: Will Dolce & Gabbana Weather the Storm?

Anything can happen and fashion has a short memory, according to observers, but the fallout may be more easily forgotten in the West, while it appears it could take longer in China.

Read this on WWD.

3. Apple’s Warning Should Worry the Bling Kings

LVMH and other giants of luxury fashion face the same crosscurrents that resulted in the iPhone maker’s gloomy sales forecast.

Read this on Bloomberg.

4. Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility.

Read this on South China Morning Post.

5. What You Need To Know About Changing Luxury Consumer Trends For 2019

In 2019 a major pivot is underway in the luxury marketplace as mega brands and startups start to rethink what luxury means to this highly coveted consumer.

Read this on Forbes.

Cléa Emery

Writer at Luxury Society

Cléa Emery is writer at Luxury Society. Based in Geneva, Cléa was previously part of the Digital Marketing team of Solar Impulse. She now contributes to managing the Luxury Society platform. Cléa is also Marketing & Communication specialist at DLG, the parent company of Luxury Society.

Related articles

RETAIL

Shoppers Want More Personalised Technology In-Stores and Online

RETAIL

Polarisation Strikes Back for the Luxury Industry: Bain

RETAIL

A Neo-Westward Movement: Luxury’s Geo-Expansion In China