John Hamilton, Marketing Communications lead at Four Seasons Hotels & Resorts APAC, shared learnings from the group's efforts to reach Chinese travelers with social CRM on WeChat. Watch the video of his speech.

 

At the Luxury Society Keynote event which took place in Shanghai on November 25, 2016, John Hamilton, Director of Marketing Communications for the APAC region at Four Seasons Hotels & Resorts, shared with the audience how through trial and error and optimization, the group, in partnership with its agency Digital Luxury Group, is today able to create customized content and track and analyze customer behaviors through WeChat, gaining meaningful data that derives real world results.

 

 

Registered Luxury Society members can download the complete PDF presentation:

 


About the author

Elsie Zhang

Client Development Director , Digital Luxury Group

Elsie Zhang is the client development director of Digital Luxury Group in China


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