As the boundaries between new and pre-owned luxury watches continue to blur, Watchfinder & Co. CEO Arjen van de Vall is witnessing a fundamental shift in how consumers – particularly younger generations – approach luxury timepiece ownership and investment.
The Luxury Innovation Tracker™ is a trend and insights tool that helps luxury brands stay ahead by identifying cutting-edge innovations across industries. Screening around 300 initiatives annually across 9 key verticals, it highlights best-in-class digital, retail, and marketing strategies from over 70 top-performing brands.