Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Longines’ VP on Investing in Quartz and China’s Growing Demand for Tiffany & Co.
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Longines VP Juan-Carlos Capelli On Why His Company Continues To Invest In Quartz
While enthusiasts swoon for mechanicals, the market is asking for quartz.
Read this on Hodinkee.
2. Tiffany Profits Sparkle as China's Demand for Luxury Rises
Tiffany & Co., which has struggled with online competition and lost its luster with younger shoppers, reported a quarterly profit Wednesday that beat Wall Street's expectations as shoppers in China snapped up its luxury goods.
Read this on The New York Times.
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3. Rebecca Minkoff Uses VR for Planning Stores
Rebecca Minkoff is trying to crack virtual reality commerce. But even though customers aren't yet shopping in a virtual world, the company is gaining valuable insight from its experiments in the space, and using that data to make business-side decisions around product design and store layout.
Read this on Glossy.
4. Calvin Klein Engages in Long-Term Partnership with Andy Warhol Foundation
Over the course of the next four years, works by Andy Warhol shall find their way on the Calvin Klein runway.
Read this on Forbes.
5. Keeping Pace With the Changing Chinese Consumer
In this month’s China Edit, as Chinese consumer confidence reaches a 10-year high, some trends are worth watching for fashion and beauty brands.
Read this on Business of Fashion.
Cover image credit: Longines
Writer, Luxury Society
Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.