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What We’ve Read: How Brands Are Tackling the Rise of Luxury Robots

by

Camille Lake

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Luxury Goods Makers Confront Rise of the Robot

Response by European groups to robot revolution is as varied as their runway styles.

Read this on Financial Times.

2. How IWC, the Dark Horse of Swiss Watches, Plans to Take On Rolex

Currently ranked seventh place in terms of sales among high-end Swiss watchmakers, IWC is betting its bold approach can help it reach the top.

Read this on WIRED.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Bottega Veneta Names Daniel Lee as Creative Director

The Italian luxury house has hired the relatively unknown British director of ready-to-wear design at Céline to its creative helm as part of its ongoing turnaround effort.

Read this on NYTimes.

4. LVMH Targets Growing Jewellery Sales with Online Boost

They are the biggest global generation — and their choices ​​are upending business​ from the US to China.

Read this on Reuters.

Cover image credit: Gucci. Image: Gucci ArtLab in Florence.

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: How Brands Are Tackling the Rise of Luxury Robots

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Luxury Goods Makers Confront Rise of the Robot

Response by European groups to robot revolution is as varied as their runway styles.

Read this on Financial Times.

2. How IWC, the Dark Horse of Swiss Watches, Plans to Take On Rolex

Currently ranked seventh place in terms of sales among high-end Swiss watchmakers, IWC is betting its bold approach can help it reach the top.

Read this on WIRED.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Bottega Veneta Names Daniel Lee as Creative Director

The Italian luxury house has hired the relatively unknown British director of ready-to-wear design at Céline to its creative helm as part of its ongoing turnaround effort.

Read this on NYTimes.

4. LVMH Targets Growing Jewellery Sales with Online Boost

They are the biggest global generation — and their choices ​​are upending business​ from the US to China.

Read this on Reuters.

Cover image credit: Gucci. Image: Gucci ArtLab in Florence.

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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