Search

What We’ve Read: Richemont Group Introduces Baume, its New Watch Brand

Luxury Society’s selection of news articles that are not to be missed this week.

This is the featured image caption

This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

1. Baume, A New Watch Brand Focused On Customization And Sustainability From The Richemont Group

The latest marque hopes to bring watchmaking to a different audience.

Read this on Hodinkee.

2. The State of Luxury Digital Advertising, in Five Charts

Luxury brands have been particularly reticent to wade into digital advertising. Now they are slowly coming around, thanks in part to a push in digital marketing in the hospitality and lifestyle category.

Read this on Glossy.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Burberry’s New Strategy Takes Shape

Chief executive Marco Gobbetti revealed early indicators of how Burberry’s new strategy is taking shape, as sales growth continues to lag behind competitors.

Read this on Business of Fashion.

4. How Dolce & Gabbana Defines a New Idea in Millennial Luxury

Shortly after viewing the Dolce & Gabbana spring/summer 2018 menswear fashion show in Milan, a new style epiphany came to mind.

Read this on Forbes.

Cover image credit: Baume

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

Most popular articles

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or…

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine…

Most Popular Articles

<img width="3198" height="2133" src="https://luxurysociety.com/wp-content/uploads/2025/02/wechat.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://luxurysociety.com/wp-content/uploads/2025/02/wechat.jpg 3198w, https://luxurysociety.com/wp-content/uploads/2025/02/wechat-300x200.jpg 300w, https://luxurysociety.com/wp-content/uploads/2025/02/wechat-1024x683.jpg 1024w" sizes="auto, (max-width: 3198px) 100vw, 3198px" />

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

<img width="1200" height="675" src="https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1.png 1200w, https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1-300x169.png 300w, https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1-1024x576.png 1024w" sizes="auto, (max-width: 1200px) 100vw, 1200px" />

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

Related Articles

<img width="1200" height="675" src="https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1.png" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1.png 1200w, https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1-300x169.png 300w, https://luxurysociety.com/wp-content/uploads/2025/03/word-image-15137-1-1024x576.png 1024w" sizes="auto, (max-width: 1200px) 100vw, 1200px" />

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

<img width="3198" height="2133" src="https://luxurysociety.com/wp-content/uploads/2025/02/wechat.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://luxurysociety.com/wp-content/uploads/2025/02/wechat.jpg 3198w, https://luxurysociety.com/wp-content/uploads/2025/02/wechat-300x200.jpg 300w, https://luxurysociety.com/wp-content/uploads/2025/02/wechat-1024x683.jpg 1024w" sizes="auto, (max-width: 3198px) 100vw, 3198px" />

Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

How to court VICs through clienteling?

In a volatile climate, brands across the luxury pyramid are eyeing brand elevation to gain shares of revenue from VICs. While brand elevation essentially boils down to clienteling, what are the main building blocks brands should look at in China?