Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Balmain Returning to Couture For First Time in 16 Years
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. How Luxury Brands Are Driving New-Gen Online Personalization
Luxury purchases are no longer the domain of the over forty crowd either. Indeed, millennials are also ready to pay more for personalized luxury items and services.
Read this on Forbes.
2. Innovation Starts in China Before Expanding West: Zegna CEO
For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday.
Read this on Jing Daily.
3. Balmain Returning to Couture For First Time in 16 Years
The Balmain Army is marching into couture. Olivier Rousteing announced plans for the French fashion house to return to the Couture Week calendar this morning at the WWD Retail & Apparel CEO Summit.
Read this on Harper's Bazaar.
4. L'Oreal Jumps as Luxury Cosmetics Get Another Boost in China
L’Oreal SA surged after sales of its high-end cosmetics continued to surge in the third quarter, with Chinese demand leading the world’s biggest maker of beauty products to beat growth estimates.
Read this on Bloomberg.
5. Tudor Is Launching In Japan
The much-loved brand is entering another strong market.
Read this on Hodinkee.
Cover image credit: Balmain
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.