Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
Simon Collins: How China Is Reshaping the Fashion World Order
Uber-influential fashion veteran Simon Collins predicted that China is poised to challenge the current “far too rigid” fashion order.
Read this on Jing Daily.
eBay Launches Authentication Program for Watches
eBay is expanding its “eBay Authenticate” program into the luxury watch category, “offering consumers thousands of high-end watches, verified by professional authenticators,” the company said in a statement.
Read this on Forbes.
Burberry Stops Destroying Product And Bans Real Fur
Burberry is stopping its longstanding practice of destroying unsold product after a firestorm of negative press and social media posts in July.
Read this on BOF.
Swiss watchmaker Audemars Piguet to Boost Revenue by Taking Sales Inhouse
Swiss watch brand Audemars Piguet wants to totally control the distribution of its luxury watches, cutting out third-party multibrand retailers, within three to five years, its head told Reuters, adding the integration would boost sales.
Read this on Reuters.
Roger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa Campaign
The luggage company goes for a rebrand.
Read this on Adweek.
Cover Image Credit: Glamour
