Luxury Society’s selection of news articles that are not to be missed this week.
What We’ve Read: Millennials and Chinese Consumers Are Rewriting the Luxury Rulebook
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Luxury Society’s selection of news articles that are not to be missed this week.
1. Facebook is testing augmented reality ads in the News Feed
Facebook is giving advertisers new ways to show off their products, including with augmented reality.
Read this on Tech Crunch.
2. Millennials and Chinese Consumers Are Rewriting the Luxury Rulebook
When it comes to luxury commerce and international tourism, recent studies show the discussion still revolves around two market segments — millennials and the Chinese consumer. In many cases (in fact, in millions of cases), the two overlap.
Read this on Skift.
3. Prada Is Making Progress
After a series of strategic missteps, Prada is finding its footing.
Read this on Business of Fashion.
4. Cartier Unveils All-New High-Jewelry Coloratura Collection
Last week at Haute Couture Fashion week in Paris, French Jeweler Cartier officially unveiled its Coloratura high-jewelry collection that – as its name suggests – celebrates vibrant color and artistic cultures.
Read this on Forbes.
5. Beyond Millennials: Influencer Marketing For Older Generations
There are over 270,000 Google results for the search term “marketing to millennials.”
Read this on Forbes.
Writer at Luxury Society
Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.