Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
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Luxury Society’s selection of news articles that are not to be missed this week.
1. Watch Brands Are Thinking Twice About Going to the Fair
Events like Salon QP in London, which once drew large brands and independents alike, now see exhibitor numbers falling as focus on retail locations grows.
Read this on The New York Times.
2. Luxury Brands Are Changing How They Operate Internally to React Faster to Customers
Luxury brands including Bottega Veneta, Theory and Rag & Bone are changing internal structures in order to make way for new digital and organizational initiatives that position to better compete in a faster-paced industry.
Read this on Glossy.
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3. Augmented Reality is Set to Transform Fashion and Retail
“At some point, we’re going to look back and think, how did we not have a digital layer on the physical world,” Greg Jones, director of VR and AR at Google, said at Shoptalk Europe.
Read this on Forbes.
4. Michael Kors Wants Customers to Feel Like They’ve Met Michael Kors
The luxury brand is relying on in-store personalized services to win customers back.
Read this on Bloomberg.
5. Luxury Travel Brands Can’t Afford to Be So Far Behind in Digital Engagement
Social profiles and websites are the new shop window. Luxury brands can no longer afford to see their digital presences fall so far behind the quality of their products and services.
— Samantha Shankman
Read this on Skift.
Cover image credit: Salon QP
