Luxury Society’s selection of news articles that are not to be missed this week.
Redefine Tmall: A Mega App beyond Transaction
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their…
This is the featured image caption
This is the featured image credit
Luxury Society’s selection of news articles that are not to be missed this week.
1. SIHH 2020 Will Be Held In April To Synchronize With Baselworld, A Week Later
In 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) will be held from April 26 to 29 in Geneva.
Read this on Forbes.
2. What to Expect from Chinese Spending Outside China in 2019
2018 was a year of intense change in cross-border China retail, marked by rapidly evolving consumer trends, as well as enhanced services and solutions to aid and delight global Chinese shoppers.
Read this on Jing Daily.
3. Chanel Has Its Own Met Gala, in a Way
The French brand took over the Temple of Dendur for its Métiers d’Art presentation, and everyone walked like an Egyptian.
Read this on The New York Times.
4. Top 10 social media efforts of Q4 2018
Luxury brands are emphasizing storytelling on social media in an effort to stand out in an oversaturated market.
Read this on Luxury Daily.
5. A Turning Point for China’s Stance on Counterfeit Luxury Goods
The Chinese government is finally ready to crack down on the country’s black and grey luxury market and better regulate its booming e-commerce sector.
Read this on Business of Fashion.
