DIGITAL

What We’ve Read: Instagram Likes Are Now a Serious Metric for Luxury Brand Investors

by

Meaghan Corzine

|

This is the featured image caption
Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Instagram could be a crucial stock-picking tool when investing in luxury firms

Instagram likes are now a serious metric for investors in luxury brands including Burberry, Kering-owned Gucci and Saint Laurent and LVMH labels including Dior and Louis Vuitton.

Read this on CNBC.

2. Virgil Abloh's First Louis Vuitton Designs Have Arrived In London

The wait for Virgil Abloh fans is over: the first items from the designer’s debut Louis Vuitton collection are now for sale. The spring/summer 2019 menswear designs are available to buy in a concept pop-up store in Mayfair, London, that is based on the inspirations Abloh drew on for the collection.

Read this on Vogue.

3. Why We Need to Rethink Influencer Marketing in Europe

A new research report from Bazaarvoice says that 47 percent of consumers in Europe are "fatigued" by repetitive influencer posts on platforms like Instagram.

Read this on Entrepreneur.

4. Hermès Launches Its First-Ever Chinese E-Commerce Site

Hermès has become the latest fashion-and-accessories giant to embrace the luxury e-commerce explosion in China.

Read this on Jing Daily.

5. Physical Stores: Assets Or Liabilities?

Of course the obvious answer is "well, that depends."

Read this on Forbes.

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

DIGITAL

What We’ve Read: Instagram Likes Are Now a Serious Metric for Luxury Brand Investors

by

Meaghan Corzine

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Instagram could be a crucial stock-picking tool when investing in luxury firms

Instagram likes are now a serious metric for investors in luxury brands including Burberry, Kering-owned Gucci and Saint Laurent and LVMH labels including Dior and Louis Vuitton.

Read this on CNBC.

2. Virgil Abloh's First Louis Vuitton Designs Have Arrived In London

The wait for Virgil Abloh fans is over: the first items from the designer’s debut Louis Vuitton collection are now for sale. The spring/summer 2019 menswear designs are available to buy in a concept pop-up store in Mayfair, London, that is based on the inspirations Abloh drew on for the collection.

Read this on Vogue.

3. Why We Need to Rethink Influencer Marketing in Europe

A new research report from Bazaarvoice says that 47 percent of consumers in Europe are "fatigued" by repetitive influencer posts on platforms like Instagram.

Read this on Entrepreneur.

4. Hermès Launches Its First-Ever Chinese E-Commerce Site

Hermès has become the latest fashion-and-accessories giant to embrace the luxury e-commerce explosion in China.

Read this on Jing Daily.

5. Physical Stores: Assets Or Liabilities?

Of course the obvious answer is "well, that depends."

Read this on Forbes.

Meaghan Corzine
Meaghan Corzine

Writer at Luxury Society

Before joining the editorial team at Luxury Society, Meaghan was based out of New York City writing for CBS New York and NBC Universal. A Washington-D.C. native, Meaghan also wrote for Washington Life Magazine while studying journalism at university. After moving to Switzerland in 2016, she went on to contribute to Metropolitan Magazine and CBS affiliates before joining the LS team.

Related articles

DIGITAL

How to court VICs through clienteling?

DIGITAL

In The World Of Fashion, Lifestyle and Beauty, Instagram Still Reigns Supreme: Report

DIGITAL

WeChat Luxury Index 2023: How to Connect With 1.3 Billion Consumers?