The Latest Boutiques, Prada, Frederique Constantin & Vertu
Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
An essential round-up of the latest boutique openings by luxury brands, including Delaneau, Farah Khan Ali and Miu Miu in Dubai, South Korea and Shanghai
The Middle East, China and India continue to be the hotspots for retail openings, as Vertu debuts their latest concept in Hong Kong and Prada adds an eighth store to their Korean presence. Richard Mille re-located in Shanghai, and re-launched with Jackie Chan and Felipe Massa on hand to celebrate. Farah Khan Ali inaugurated her second Indian store in Mumbai, Frederique Constant launched in Taiyuan and Abu Dhabi and Dubai became the latest Middle Eastern outposts of Bell & Ross and Nina Ricci respectively.
Vertu, Hong Kong
Vertu inaugurated its new store in IFC, Hong Kong, debuting a new design concept that draws inspiration from the product range, as well as the interior design first revealed at Baselworld 2010. Incorporating brushed steel and soft black leather, the in-store counters use materials employed exclusively across the Vertu product range.
Website: www.vertu.com
Source: Luxury Insider
Prada, South Korea
Opening inside the Galleria Timeworld mall in Daejeon, Prada launched their eighth location in South Korea. The space, designed by architect Roberto Baciocchi, spans over a single level covering a total surface area of approximately 200 square metres. It houses the women and men’s collections of bags, accessories and footwear.
Source: Prada
Farah Khan Ali, New Dehli
Opening her second location in home-market India, Farah Khan Ali inaugurated her New Delhi boutique at the DLF Emporio Mall, in association with Navin and Deepak Mehra of AKM Mehrasons Jewellers. The store offers buyers a range of high-end jewellery designs in gold, diamond, ruby, sapphire, emerald, and other such precious and semi-precious stones.
Website: www.farahkhan.net
Source: SIFY
Frédérique Constant, Taiyuan
Following overwhelming success in Hong Kong, Frédérique Constant recently opened a 130sqm mono-brand boutique in Taiyuan, China. The store houses the full range of design styles – from ultra classic to contemporary – displayed in exclusive new showcases, highlighting the brand’s values and expertise within a luxury atmosphere.
Website: www.frederique-constant.com
Source: World Tempus
Bell & Ross, Abu Dhabi
Bell & Ross opened a new boutique in Dubai, located in Burjuman Mall, the 6th boutique opening for Bell & Ross Worldwide. “The Middle East is a dynamic market and home to a very refined clientele who value the very best in watch-making. This much awaited opening of our first boutique in the region will allow us to offer our collectors a wider selection, personal attention and a truly bespoke service” said CEO Carlos Rosillo.
Website: www.bellross.com
Source: Bell & Ross
Miu Miu, Capri
Situated in the heart of Capri’s top retail destination, on the corner of via Vittorio Emanuele overlooking the piazza of Hotel Quisisana, Miu Miu launched a 50sqm boutique on Italy’s famed Island. Designed by architect Roberto Baciocchi, gold damask and brass studs accent the walls, ceilings and display areas, displaying all Miu Miu collections, including ready-to-wear, footwear and accessories.
Website: www.miumiu.com
Source: Elite Traveler
Richard Mille, Shanghai
Celebrating the re-opening, of its relocated Shanghai boutique, Richard Mille called on brand ambassadors Jackie Chan and Felipe Massa to inaugurate the boutique. The new store is located in the city’s central shopping district at Lippo Plaza on Hai Hai Road, featuring a modern interior with leather walls and white resin floors, and two animation windows at its entrance, similar to the other Richard Mille boutiques worldwide.
Website: www.richardmille.com
Source: Retail Jeweller
Nina Ricci, Dubai
Unveiling a new store concept, inspired by Parisian ‘bourgeois’ apartments of the 1940s, Nina Ricci launched a flagship in Dubai. Heavy beige silk curtains, sofas, silk rugs and low chairs create a homely touch of comfort in the ‘living room’ whilst the centrepiece chandelier and the brand’s signature colour palette of powdery grey mattes reinforce the feminine feel of the boutique.
Website: www.ninaricci.com
Source: Fashion Magazine
Delaneau, New York
Opening on Madison Avenue, the art deco inspired Delaneau boutique is described by the brand as residence meets boudoir, where decor plays with the contrasts between light and dark colours and only the most coveted materials have been chosen. Following 2010 launches in Moscow and Geneva, the New York store is the first mono-brand store in American.
Website: www.delaneau.com
Source: World Tempus
Vivienne Westwood, Los Angeles
Over a year in the making, Vivienne Westwood’s expansive Los Angeles flagship and new US headquarters was unveiled on Melrose. The three-story marble-clad corner building incorporates offices, expansive wholesale showroom and a rooftop patio, with glossy walnut floors, Savile Row-style cloth-covered mannequins, a Union Jack rug and lofty ceilings painted in Westwood’s patented “tranquillity pink” hue.
Website: www.viviennewestwood.co.uk
Source: JustLuxe
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Creative Strategist, Digital
Sophie Doran is currently Senior Creative Strategist, Digital at Karla Otto. Prior to this role, she was the Paris-based editor-in-chief of Luxury Society. Prior to joining Luxury Society, Sophie completed her MBA in Melbourne, Australia, with a focus on luxury brand dynamics and leadership, whilst simultaneously working in management roles for several luxury retailers.