Luxury VS Fast Fashion: Live Battle Or Blurred Lines?

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Report: WeChat Luxury Index 2024

The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.

DIGITAL

Redefine Tmall: A Mega App beyond Transaction

The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.

LEADERS

TAG Heuer’s Billion-Dollar Formula for Success

In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.

Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.

CAMPAIGNS

Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now

Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.

Louis Vuitton: Hide and Seek

Redefine Tmall: A Mega App beyond Transaction

Report: WeChat Luxury Index 2024

TAG Heuer’s Billion-Dollar Formula for Success

Most Popular Articles

Report: WeChat Luxury Index 2024

Redefine Tmall: A Mega App beyond Transaction

TAG Heuer’s Billion-Dollar Formula for Success

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Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now