
In an exclusive interview with Luxury Society, Jean-Christophe Babin, the CEO of Bulgari, shares his thoughts on building a digital culture, leveraging e-commerce in China, and the brand’s approach to millennials, amongst other topics.
In an exclusive interview with Luxury Society, Jean-Christophe Babin, the CEO of Bulgari, shares his thoughts on building a digital culture, leveraging e-commerce in China, and the brand’s approach to millennials, amongst other topics.
Genna is a Strategist at Digital Luxury Group, specializing in digital content, influencer marketing and social communications. Prior to working at Digital Luxury Group, Genna worked in Brand Management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications at Enterprise UK.
The newly released WeChat Luxury Index examines how high-end and luxury brands achieve marketing or business objectives on WeChat. The report also showcases a ranking of these brands, evaluating whether their offerings and services on WeChat are developed enough to meet the sophisticated demands of today’s consumers.
The Luxury Maisons’ Tmall Imperative report release by DLG guides luxury brands in optimising their Tmall strategy amid China’s evolving luxury landscape.
In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.
E-commerce is without a doubt the most rapidly developing segment of the Chinese luxury market. Consumer expectations and perceptions of e-commerce channels have evolved far beyond simple transactions as the overall landscape has matured. Chester Cheng, President of Buy Quickly, discussed e-commerce opportunities in China and how emerging technologies will reshape the industry.
As China lifted its COVID restrictions, Chinese travellers are once ready to go abroad. This panel discussion shed light on how brands and retailers can future-proof their business and what some of the challenges ahead are.
Following the pandemic, China’s luxury landscape is embracing a new normal. Pablo Mauron, Partner and Managing Director China at DLG, examined the current dynamics in the luxury market and delved into three new “obsessions” that brands should develop.