Luxury Society has joined forces with DLG (Luxury Society’s parent company) to analyze the newly launched IWC website. But that’s not all, we also spoke to the digital mastermind behind the project, IWC’s Chief Digital Officer Dominic Weir.
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Genna
CAMPAIGNS7 min read
Inside the Mind of a Luxury Influencer: An Exclusive Interview with Soraya Bakhtiar
A reported 92 percent of consumers trust influencers over celebrity endorsements, according to research by MuseFind. However, within the luxury industry, influencer marketing is still relatively in its infancy. So…
CAMPAIGNS5 min read
8 Luxury Brands Making Waves to Protect the Ocean
Every year, 4.8 to 12.7 million metric tons of plastic waste gets into the ocean. A number of luxury brands are supporting causes that protect the ocean and its marine life. In honor of World Oceans Day on June 8th, we reveal 8 brands that are supporting ocean sustainability.
LEADERS1 min read
Video Highlight: Bulgari CEO Jean-Christophe Babin on Digital, Millennials and Online Engagement
Earlier this year Luxury Society interviewed Bulgari CEO, Jean-Christophe Babin, on the brand’s digital transformation. Here we highlight a selection of the interview featuring his thoughts on digital, millennials and engagement.
RETAIL5 min read
From Store to Door: The Rise and Rise of Luxury E-Commerce
They say once is an event, twice is a coincidence and three times is a trend. After yet another major luxury e-commerce piece of news was released recently, it is safe to say that luxury e-commerce is seriously starting to kick into gear. Luxury Society reports on the recent coverage.
CONSUMERS3 min read
What Luxury Executives are Reading in 2017
From China to technology trends, bloggers to digital transformation, luxury executives are hungry for information to inspire and foster change. Luxury Society’s Editor reveals the most read articles of 2017 so far, and what it means for the industry.
DIGITAL8 min read
The 6 Categories of Influencers Luxury Brands Need to Know
Influencer marketing is fast becoming a widely used marketing strategy, with a reported 84% of marketers planning to run influencer marketing campaigns in 2017. With the term influencer being used more and more, what exactly does it mean for luxury brands? Digital Luxury Group’s Genna Meredith reports on the six categories of influencers luxury brands need to consider.
