From strategic gaming ventures to unexpected collaborations, Deniz Keskin reveals how Porsche drives growth by prioritising emotional connections before purchase intent – a luxury marketing blueprint that’s redefining industry fundamentals
Leaders
Latest articles on Leaders
Time for Change: How Watches of Switzerland Is Reinventing Luxury Retail
Brian Duffy, CEO of Watches of Switzerland Group, reveals how the luxury watch powerhouse is defying industry trends through strategic partnerships, digital innovation, and a booming certified pre-owned market
TAG Heuer’s Billion-Dollar Formula for Success
In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.
Lucid Motors CEO, Peter Rawlinson: “It Takes Time to Build Awareness of a Luxury Car Brand”
Peter Rawlinson, Lucent Motors’ CEO and CTO, talks about his company’s high-end car strategy.
Thomas Serrano, CEO of Exclamation Group: “Emotion Is The Best Tool In Any Category to Connect People To A Brand.”
Meaning, memory and emotion are the three essential ingredients to helping luxury brands achieve a deeper connection with their Extremely Important Customers through brand related events, which are becoming an increasingly important touch point for companies to master in luxury’s ever-evolving landscape, says Thomas Serrano, founder of bespoke events agency Exclamation Group.
Guerlain France Media Director Jérôme Grange: “We Will Reach A Point Where The Media Model Will Change Again.”
Television still remains at the core of Guerlain’s media strategy, but digital is increasingly commanding more and more of its media spend, says Guerlain France Director of Media Jérôme Grange, who believes the significant shift in the media landscape means having to focus more on fragmented audiences across multiple channels and communities.
Ressence CEO Benoît Mintiens: “The Freedom We Have Is Very Important.”
To build a watch brand from the ground up in today’s age is no mean feat, but Ressence is a company that is beloved by watch enthusiasts looking for something different, which, as its CEO and Founder Benoit Mintiens says, is what drives him to create his contemporary and unique designs.