As market volatility, strategic acquisitions, and commodity price fluctuations converge, the luxury industry finds itself at a pivotal juncture where traditional metrics of success are being redefined, and industry leaders are adapting their strategies to navigate an increasingly complex global environment.
Consumers
Latest articles on Consumers
The Great Luxury Redistribution: Is Chinese Spending Really Declining?
Despite economic headwinds, Chinese luxury consumption remains resilient – it is simply changing location. An industry insider reveals why brands must look beyond domestic sales figures to understand the true state of the market.
Luxury Fast Track: How Formula 1 Is Reshaping The Premium Brand Landscape
As the world’s most glamorous motorsport accelerates into a new era of unprecedented popularity, luxury brands are racing to capitalize on Formula 1’s explosive growth and coveted audience.
Welcome to the Moment of Truth in China’s Luxury Market
While the bullish narrative surrounding the Chinese luxury scene may be misleading and one-sided, luxury houses do need a serious paradigm shift to remain relevant in this fickle market.
Report: Decoding Luxury Marketing Milestones in China 2024: Qixi
Is Qixi still a key moment for luxury brands to drive desirability and excitement among Chinese consumers in an increasingly competitive market? DLG (Digital Luxury Group) and Re-Hub delve into this topic in the latest Decoding Luxury Marketing Milestone in China report.
The Scent of Luxury: How Inflation, Social Media, and Consumer Behavior Are Reshaping the Prestige Fragrance Industry
The fragrance industry, especially within the prestige segment, has experienced significant transformations as a result of inflation and changing consumer behaviors. These changes have led to redefined pricing strategies, market segmentation, and consumer expectations, presenting new opportunities and challenges for luxury fragrance brands.
In the Gloom in China’s Luxury Market, Is 520 Still Relevant?
“Decoding Luxury Marketing Milestones in China 2024: 520” co-release by DLG and Re-Hub reveals that despite challenges, 520 remains crucial for luxury brands, showing increased consumer engagement and strategic adaptability amidst China’s evolving luxury market dynamics.
The Anatomy of the Perfect Brand Resort Takeover
Luxury brands are redefining travel through immersive resort takeovers, blending hospitality with brand essence to set a new standard in experiential vacations – discover how these unique partnerships are transforming the luxury travel industry.