W. David Marx

I am a bilingual expert on Japanese consumer behavior and the Japanese fashion history past and present.

W. David

Marx

Communications Manager, YouTube, Japan-Pacific Region

I am a bilingual expert on Japanese consumer behavior and the Japanese fashion history past and present.

Latest articles from

W. David

CONSUMERS

China: Navigating New Subtleties & Prohibitive Prices

While still a rock-solid investment, the Chinese market is beginning to show signs of more ambiguous consumer behaviour and serious barriers at retail. While still a rock-solid investment, the Chinese…

CONSUMERS

Bucking an Industry Collapse through Service

The Hankyu men’s department store in Osaka simultaneously creates an air of exclusivity and privilege while removing perceived consumer barriers, offering both education and rewards. The Hankyu men’s department store…

RETAIL

Shopping at the End of the Luxury Bubble

An over-emphasis on ‘investment’ messaging can backfire, making rationality too much of the luxury experience.

LEADERS

The Spirit of Craftsmanship

Reinvigorated by a slew of young brands, the spirit of craftsmanship lives on in Japan, but risks dying out with the last of the skilled laborers. Reinvigorated by a slew…

RETAIL

Luxury Calling

The desire for a unique and well-designed fashion handset burns ever more fiercely as consumers learn to think of the gadget as a key accessory. Over the last decade, the…

RETAIL

It’s all in the Niche

TOKYO – The current economic calamity has wrought complete panic in the European and American marketplaces: consumers are shying away from big buys and retail is offering heavy discounts to…

CONSUMERS

The Future of Luxury in Japan

In asking the question, ‘What is luxury?’ there is no better place to turn than Japan. Despite fifteen years of economic uncertainty, the Pacific island-nation remains, for the time being, the world’s single largest market for high-end luxury goods.