Virgil Abloh was an open-minded, curious explorer of fashion, art, design, and lifestyle, whose approach to creativity and exclusivity made him one of the most followed and beloved masterminds of this century.
Latest articles from
Susanna
DIGITAL9 min read
Opinion: The Digital Revolution, The Metaverse and The Quest For A Whole New Luxury
Now that fashion and luxury have experienced the perks of digital sales and communication, will they be capable of resisting the call of the sirens of the metaverse? And will it deeply explore and exploit it or just be considered as a new hype of the moment? Luxury Society Columnist Susanna Nicoletti discusses what the future may hold.
RETAIL7 min read
Opinion: 2021 Will Be The Year of Prada.
After a facing a number of challenging years, 2021 is the year Prada will prove its strength and leadership in terms of business management, creativity and innovation, thanks to all of its preparations in digital, sustainability and communications, says Susanna Nicoletti.
DIGITAL5 min read
Opinion: Luxury Brands Should Resist Getting Lost In NFT Wonderland
Virtual products are an almost virgin territory for fashion and luxury brands, and while the idea of developing and selling intangible products represents an irresistible temptation, they also represent a risk of diluting and trivialising a brand’s appeal and value in real life, argues Susanna Nicoletti in her latest column.
DIGITAL7 min read
Opinion: Are Fashion and Luxury Brands Ready To Get Into Clubhouse?
In a world saturated by images, the attention paid to a live conversation is refreshing and exciting. So, how can fashion and luxury brands contribute to the evolution of Clubhouse and how can they leverage the app’s opportunities in an effective way?
CONSUMERS8 min read
Opinion: 2021 Marks The Year of Bold Moves Within Fashion and Luxury
Bold moves are expected by the most relevant brands and groups in the fashion and luxury industry in 2021. Those that develop their businesses following a very precise trajectory with resoluteness and clarity, and refuse short-term compromise to benefit long-term growth will protect and leverage on their assets instead of spoiling them.
DIGITAL10 min read
Opinion: Will Fashion and Luxury Pass The Digital Stress Test?
Fashion and luxury brands are facing the greatest challenge of their history: how to leverage digital innovation and creativity, during a hard, unexpected pandemic, in order to create a powerful synergy between the two to help them thrive in the medium long term.
DIGITAL6 min read
Opinion: Luxury Needs To Abandon Its Risk-Averse Mindset
This season, Dior, Prada and Zegna led the way in terms of how to perfectly navigate the tumultuous changes in the luxury market, demonstrating innovative and creative transformations within their digital strategies to present some of the most compelling content during fashion week.
RETAIL7 min read
Opinion: Understanding Fashion and Luxury’s X-Factor in a Disrupted Age.
Only brands able to gather the best and most meaningful data, and translate their findings into a successful fashion strategy that helps them to gain a deep understanding of their customers, will be the leaders of the new fashion era.
