Amongst all of the buzz of this season’s slew of fashion shows, one brand stood out effortlessly: Prada. Why? Because the Italian fashion group has consistently focused on executing and evolving a singular brand vision of itself, says Luxury Society Columnist Susanna Nicoletti.
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Opinion: Has Gucci Lost Its Soul Forever?
The shocking departure last week of Gucci’s CEO Marco Bizzarri has left many questioning the future of the Italian fashion brand, which in the next few months will have to prove that the radical changes that its parent group Kering has embarked on will finally pay off and help rewrite yet another new chapter in its history, says Luxury Society Columnist Susanna Nicoletti.
Opinion: For Luxury Fashion, The Future Lies In Its Factories. But How Can Brands Go Deeper?
Dior, Bottega Veneta and Fendi are just three of the brands that have recently announced the opening of new production sites in Italy this month. But beyond the creation of these state-of-art premises, how can companies add a second layer of richness to the artisanal craftsmanship that they wish to champion, asks Luxury Society Columnist Susanna Nicoletti.
Opinion: Dior Has Shown Us The Future of Brand Messaging. Others Should Take Note.
If the success of Dior has taught us anything, it’s how to execute a brand message flawlessly. From its physical stores to its runway shows, its constant cultural conversations to its arresting visual identity, the French luxury house has encapsulated what it means to be a historical luxury brand that speaks to the modern consumer in a relevant way.
Opinion: Will “Brand First” Be The Trend of 2023?
In today’s very crowded market, fashion and luxury brands need to find different ways to stand out and be recognisable, but not at the expense of losing sight of what their brand represents, says Luxury Society Columnist Susanna Nicoletti.
Opinion: For Luxury Brands, Are Grace or Controversy The Only Paths To Take?
The recent hirings and firings of creative and executive talents in the luxury industry strongly highlights the immense pressure brands are under to perform in today’s challenging climate. But the trouble with a short-term strategy focused on performance is that in the long term, brands are not achieving excellence, says Luxury Society columnist Susanna Nicoletti.
Opinion: How The Battle Between Mass and Niche Brands Will Reshape Luxury.
A new frontier of fashion that is much more focused, more distinctive, and more engaging in its approach is reshaping the luxury industry, proving that one needn’t scream so loud to make yourself heard in such a noisy world, says Susanna Nicoletti, Luxury Society Columnist.
Opinion: In Challenging Times, Fashion and Luxury Must Step Up And Lead
By becoming a leader in value creation and supply chain distribution as well as an inspirational example for its customers and passionate followers, fashion and luxury can show others that it has a meaning and purpose that can help redeem the whole industry, says Luxury Society Columnist Susanna Nicoletti.
Opinion: Geo-Politics Will Shift The Way Luxury Markets Are Valued. Here’s Why.
The ever-evolving world of geo-politics will reshape luxury’s future ecosystem for the next few years to come. But brands who do not invest in understanding how to address and please luxury’s neglected markets risk putting their own future at stake, says Susanna Nicoletti, who takes Luxury Society through the first of five macro trends that she believes will impact the global fashion and luxury industry in the medium and long-term.
Opinion: Why Is Italy The New Battlefield for Luxury?
Italy’s positioning in the market has made it an attractive target for luxury groups or investment funds willing to expand their power in the industry or take advantage for short term financial gains. But such moves could put its whole ecosystem at risk of losing its identity as a centre of excellence in creativity, authenticity and craftsmanship.