Serge Maillard

Serge is the publisher of Europa Star, a leading independent watch magazine that celebrates 90 years of coverage of the industry. Aimed at both professionals and collectors all around the world and in five languages, it provides unique point of views and exclusive analysis of the evolution of the watch industry.

Serge

Maillard

Publisher, Europa Star

Latest articles from

Serge

LEADERS6 min read

The Ambitious Plan of Chrono24

Chrono24 has already established itself as a global player for buying and selling luxury watches online. But co-CEO, Tim Stracke, intends to expand the user base and the platform through partnerships with brands and selling new watches.

DIGITAL7 min read

What Does Blockchain Mean for the Watchmaking Industry?

The first timepieces inspired by this new world or even certified in the blockchain have been launched. New virtual currencies like the famous bitcoin are just early arrivals in the…

LEADERS10 min read

Raynald Aeschlimann on Omega: “We’re Only Just Starting to Grow in China”

Omega has multiplied initiatives under the leadership of Raynald Aeschlimann. In an interview with Europa Star, the CEO talks about the brand’s new e-commerce site in the US and the numerous sales outlets in mainland China, among other things.

LEADERS5 min read

The Rise of the Secondhand Watch in China

The luxury watch market in China is changing rapidly with consumers tending to go for secondhand, vintage timepieces over contemporary watches.

LEADERS7 min read

Luxury Watch Collector Alfredo Paramico: “There’s No Vintage Bubble”

Alfredo Paramico is a world-class collector, primarily of Patek Philippe and Longines. This Italian former merchant banker, living in Miami, now manages an unusual investment fund devoted exclusively to horology. Europa Star went to meet him.

LEADERS3 min read

Gucci: “The Average Age of our Customers Is Falling Dramatically”

Alessandro Michele, Gucci’s new designer, delegates the watch as the way to the millennial’s heart. Piero Braga, President and CEO of Gucci Timepieces & Jewelery, explains.

LEADERS4 min read

“Explosion” Generation: Millennials in the Luxury Workforce

Manpower recently released the results of a survey it conducted among 19,000 young people born between 1982 and 1996 in 25 countries. Europa Star’s Serge Maillard analyzes the findings.

CONSUMERS5 min read

The Italian Market for Luxury Watches in 2017

After becoming the leading European market for Swiss watches, the Italian watch market found difficulties in 2016. However Italians’ enthusiasm for watches has been known and recognised for decades. Europa Star’s Serge Maillard speaks with Sylvain Rousmant, partner at Mazars Italy, a specialized auditor, on the topic.

LEADERS10 min read

The Promise of Iran

With a population of 80 million and a GDP of more than 400 billion dollars, as sanctions are gradually lifted an economic giant is joining the international market. What are…

DIGITAL6 min read

Smartwatches: From A to Z

The market for smartwatches, be them from Apple, Samsung, or the traditional Swiss watchmakers themselves, is still in the process of establishing itself. Europastar’s Serge Maillard takes stock of the…