Making Everyone a Brand Ambassador
Brand ambassadors have become the lynchpin in creating an incentive to spend in a competitive luxury climate Brand ambassadors have become the lynchpin in creating an incentive to spend in…
Latest articles from
Sameer
Art After the Fall: A More Rational Strategy
The art market, while bruised, still serves as an appealing target for shrewd and newly sober investors willing to take a more conservative approach. The art market, while bruised, still…
Securing the Supply Chain of Craft
The threat to the highly-specialised supply chains on which luxury brands depend is more real than ever, but luxury brands are vertically integrating to secure these precious skills and resources.…
Lessons from Oskar: Secrets from the founder of Osklen
Brazilian fashion entrepreneur Oskar Metsavaht shares some lessons on building a global fashion brand from scratch. Brazilian fashion entrepreneur Oskar Metsavaht shares some lessons on building a global fashion brand…
No Place Like Hotel
High-end boutique hotels are one segment of the luxury hospitality industry that has shown particular initiative in pursuing inventive collaborations. High-end boutique hotels are one segment of the luxury hospitality…
The Online Imperative
BERLIN – About ten years ago, the luxury industry slowly began to adapt itself to a popular phenomenon known as the Internet. BERLIN – About ten years ago, the luxury…