Oliver Petcu

After several years of experience in Marketing & PR management in hospitality, banking and fashion, in 2004, I set up CPP Management Consultants Ltd, a consultancy practice specializing in luxury development (retail & hospitality) and covering Central and Eastern Europe, Russia & CIS, Turkey, U.A.E, Qatar, Egypt, Morocco, Nigeria, India, Indonesia, China, Colombia, Chile CPP acts as a liaison between major international luxury companies/brands and emerging markets (investors, retailers etc) My deep understanding of the emerging luxury markets and my extensive networking among top international luxury industry executives from all sectors have been securing a long term reputation for CPP. In January 2009, I set up CPP-LUXURY.COM – today, the leading global luxury business online platform uniquely covering all luxury sectors and addressing both HNWI consumers and luxury executives. An updated presentation of CPP-LUXURY.COM can be accessed here https://www.cpp-luxury.com/CPP-LUXURY_COM_presentation.pdf

Oliver

Petcu

Managing Director / Senior Consultant

Latest articles from

Oliver

RETAIL

The Real Challenges of India’s Luxury Retail Market

Oliver Petcu, managing partner of CPP Management Consultants, suggests a lack of suitable retail spaces & foreign investment restrictions make India a tough luxury market

LEADERS

Can the Armani Hotels Concept be Saved?

Oliver Petcu, managing partner of CPP Management Consultants, wonders whether or not the Armani Hotel concept will survive, after lukewarm success in Dubai

CONSUMERS

How Political Unrest and Natural Disasters Are Affecting the Luxury Travel Industry

Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses how political & environmental climates will affect luxury hospitality in the coming months

CAMPAIGNS

No Longer for the Nouveau Riche, Luxury returns to Old World Elegance

Oliver Petcu, managing partner of CPP Management Consultants Ltd, examines luxury’s return to mystery, in an increasingly connected and transparent world Tom Ford’s return to womenswear, Spring Summer 2011 campaign…

CONSUMERS

Burberry: Success Story or Cautionary Tale?

Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses the longevity of Burberry’s significant turnaround

CONSUMERS

The Chinese Luxury Influence, Are We Going Too Far?

Oliver Petcu, managing partner of CPP Management Consultants Ltd, discusses the various Chinese influenced initiatives by luxury brands and considers the effects on the Western market

CONSUMERS

Crisis eliminates aspirational buyers for luxury products

Oliver Petcu, managing partner of CPP Management Consultants Ltd explores the demographic changes in the prevalent luxury shopper

CONSUMERS

The important changes in the luxury consumer behaviour

Oliver Petcu, managing partner of CPP Management Consultants Ltd examines consumer behaviour in emerging markets against an evolving political backdrop.

RETAIL

Eastern European luxury markets not to recover before mid 2010

Oliver Petcu, managing partner of CPP Management Consultants Ltd, forecasts when the most promising Eastern European luxury markets may see recovery and gives an updated break-down of each sector’s current…

RETAIL

Eastern Europe, an untapped market with potential for luxury brands

Oliver Petcu, managing partner of CPP Management Consultants Ltd, outlines the markets in Eastern Europe that remain the most attractive for luxury brands and explains how past emphasis on Central European and Russian markets has overexposed brands to recent volatility there.