Nathalie Omori, senior partner of Zhenji, wonders if the Chinese market is really shrinking, or if its merely a case of the available data being incorrectly analysed
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The Chinese HNWI and Ultimate Luxury: Will the Rise Ever Cease?
Nathalie Omori, senior partner of Zhenji, warns luxury brands of the increase in Chinese HNWI’s and what it means for their already limited supply capacity
For Chinese Men, The Watch is a Talisman
Nathalie Omori, senior partner of Zhenji, outlines the synergies between Chinese male timepiece appreciation and the confidence boosting powers of ancient amulets
In China, A Baidu Presence is a Must Have
Nathalie Omori, senior partner of Zhenji, explains search engine marketing in China and why Baidu is becoming equally as important as Google.cn
Hainan Rendez-Vous & the Chinese Riviera
Nathalie Omori, senior partner of Zhenji, examines the effect Hainan Rendez-Vous has had on southern China’s Hainan Island, billed as the ‘Chinese Riviera’
Introducing Henri Liu, Championing Swiss Watchmaking in China
Nathalie Omori, senior partner of Zhenji, presents journalist Henri Liu, widely credited as the first Chinese writer to specialise and promote Swiss horology
P1: a Chinese Social Media for Luxury Brands
Nathalie Omori, senior partner of Zhenji, presents an overview of the latest afflent-targeted social media platform, developed specifically for the Chinese community
Innovation in a New Field: Pairing up Chinese food and Bordeaux wines
6 Must-Know Luxury Partners in China
Nathalie Omori, senior partner of Zhenji, a marketing firm devoted to Chinese HNWIs, outlines some of the more important gateway firms into China.