Michel Gutsatz

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Michel

Gutsatz

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Latest articles from

Michel

RETAIL

Luxury Brands Look to Asia to Test New Retail Concepts

Michel Gutsatz, a brand strategy expert at The Scriptorium Company, explores Dior & Hermès’ very different retail strategies for penetrating the Asian market The re-launched Dior boutique in Kowloon, Hong…

LEADERS

Perfumer, Thy Name is Nobody

Michel Gutsatz, a brand strategy expert at The Scriptorium Company, takes a personally informed and critical look at the iPerfumer app… Michel Gutsatz, a brand strategy expert at The Scriptorium…

CONSUMERS

Mauboussin and Accessible Luxury

Michel Gutsatz, a brand strategy expert at The Scriptorium Company, examines the tactics and ethos behind Mauboussin in order to build a critical case study for the branding of affordable luxury goods.