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Lydianne Yap

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

<img src="https://luxurysociety.com/wp-content/uploads/2025/04/Lydianne-Yap.jpg" alt="Author Image">

Lydianne

Yap

Global Marketing & Communications Director

Lydianne is a seasoned marketing and communications professional with over a decade of experience in the luxury industry. Having spent six years in Shanghai, she also has a deep understanding of China’s evolving luxury landscape. Currently Global Marketing & Communications Director at DLG, she previously led marketing efforts for DLG China. Before that, she honed her editorial expertise at Prestige in Singapore and later as China Editor of Luxury Society.

Latest articles from

Lydianne

[Video] Reaching Luxury Consumers With Artificial Intelligence (AI)

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[Video] Targeting Millennials in China: A Montblanc Case Study

At the third Luxury Society Keynote in Shanghai, Pablo Mauron, Partner and Managing Director China of DLG, shares about how brands can better engage the fastest growing luxury consumer group: Millennials

Save The Date: Luxury Society Keynote 2017

Following a series of successful events across the globe, Luxury Society now presents its third keynote in Shanghai

Tradition and Modernity: A Match Made in Heaven

Bringing together historic cultural symbolism and 21st century flair, Qeelin showcased the best of both worlds in its latest digital campaign this Chinese Valentine’s Day Symbolism is a powerful thing.…

Montblanc Scales Greater Heights With New Smartwatch

In a departure from its typical classic aesthetic, the Montblanc Summit showcases the watchmaker’s inventive take on wearable technology and its growing focus on millennials. While the instance of luxury…