How Gerry McGovern’s radical vision is reshaping what it means to be a luxury automotive brand in today’s world
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Lydianne

The Porsche Playbook: Building a €40 Billion Brand Through Generational Dialogue
From strategic gaming ventures to unexpected collaborations, Deniz Keskin reveals how Porsche drives growth by prioritising emotional connections before purchase intent – a luxury marketing blueprint that’s redefining industry fundamentals

Luxury Market Shifts in 2025: From LVMH’s Results to the Impact of Tariffs on Gold
As market volatility, strategic acquisitions, and commodity price fluctuations converge, the luxury industry finds itself at a pivotal juncture where traditional metrics of success are being redefined, and industry leaders are adapting their strategies to navigate an increasingly complex global environment.

The Great Luxury Redistribution: Is Chinese Spending Really Declining?
Despite economic headwinds, Chinese luxury consumption remains resilient – it is simply changing location. An industry insider reveals why brands must look beyond domestic sales figures to understand the true state of the market.

TAG Heuer’s Billion-Dollar Formula for Success
In an exclusive interview for The Luxury Society Podcast’s inaugural episode, TAG Heuer CEO Antoine Pin reveals how the brand’s historic return to Formula 1 aims to conquer new markets, seduce younger consumers, and win the ultimate battle: The one for our wrists.






