Skip to main content

Lin Wang

Born in Ningbo, a bustling port known for its dumplings and seafood, Lin has studied in Singapore, Bangkok and Madrid. She has also worked in lifestyle communication agencies in Beijing and Shanghai for over three years. Her international and local experiences have enabled her to observe, reflect and analyse industry trends. Currently based in Amsterdam, she is keen to explore luxury marketing between Europe and China.

Lin
Wang
Contributor

Born in Ningbo, a bustling port known for its dumplings and seafood, Lin has studied in Singapore, Bangkok and Madrid. She has also worked in lifestyle communication agencies in Beijing and Shanghai for over three years. Her international and local experiences have enabled her to observe, reflect and analyse industry trends. Currently based in Amsterdam, she is keen to explore luxury marketing between Europe and China.

Latest articles from

Lin

CONSUMERS8 min read

What Does it Take for Chinese Consumers to Say Yes to the Dress?

As the value of the wedding industry in China continues to grow exponentially and international wedding dressmakers fight to get a share of the pie, what factors should they be…
CAMPAIGNS7 min read

Should Brands Still Work With Foreign Celebrities For Marketing In China?

In an age where the spending power of Chinese consumers far outweigh their international counterparts, should brands still be working with global talents or should they be focusing their efforts…
CONSUMERS5 min read

How Luxury Hotels Are Catering to China’s Solo Female Travellers

From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese females that travel solo. It is…